Your tool for customer experience management

Smaply is the customer experience platform for you to centralize and coordinate CX insights.

Design. Manage. Innovate.
The platform for customer journey maps, personas, and stakeholder maps.

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Customer journey mapping tool

Understand your customer’s experience

Journey mapping makes interactions visible and facilitates a common understanding between all team members.

With Smaply you can visualize your customer's experience on a journey map and take your customer's perspective to understand needs, pain points and feelings.

One platform to manage your CX activities
Create a journey map repository, connect your journey maps in hierarchies and assign responsible team members.

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Persona mapping tool

Know your customer

Creating customer personas helps you to get a clear picture of your customers and put them at the center of your actions. What are their main characteristics? What conclusions can be drawn from that information regarding their customer behavior?

With Smaply you can make use of your insights and visualize needs, expectations, wishes and other details with persona templates. Highlight all characteristics that are relevant to understand a certain group of people.

A stakeholder map, consisting of three concentric circles, some persona icons, and relationship lines between them
Stakeholder mapping tool

Understand the ecosystem

A stakeholder map is a visual representation of internal and external stakeholders involved in the customer experience, e.g. employees, clients, suppliers, ... They use different devices and platforms, and communicate with diverse departments through different channels.

With Smaply you can get a better understanding of who is involved, reveal existing formal and informal relationships between stakeholders and identify frictions between them. Use our stakeholder mapping tool to find new business opportunities.

a journey map that is feeded by Jira and Excel data

Centralize and manage
your CX projects

Use Smaply as a visual management tool that helps your team focus on your customers and connects the silos of your organizations.

Visualize hierarchies of touchpoints, clarify responsibilities, create a data hub, and manage processes integrated with project management tools like Jira.

Visualize all CX projects and initiatives on one central platform and uncover overlaps and synergies.

Customer base

trusted by innovative organizations
all over the world

SMAPLY capabilities

Customer experience management,
quick and easy.

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Build a real hub of actionable insights on one single platform for customer experience.

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Make your CX insights accessible to your team and let them follow the progress and participate.

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Let your team or other stakeholders share feedback and enrich your project with their experience.

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Export to PDF, PowerPoint, PNG, and Excel to tailor your presentation according to your audience.

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Standardize your maps through templates so they can be used and understood across teams.

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Stay safe

You can always rely on our super-secure data centers and IT architecture.

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Benefit from enterprise features: SSO, SLA, procurement, dedicated data centers, and more …

Proven Success

What SMAPLY customers say

“Smaply is one of the best platforms in the market to create service maps or customer journeys using an already developed framework steeped in best practices.

Personas and stakeholder maps integrations give any team an edge when it comes to practicing CX.”

Portrait of Dennis Wakabayashi, Integer Group
Dennis Wakabayashi
VP of Digital & Integrated Commerce at Integer Group

“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies.

Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”

Portrait of Fernando Yepez
Fernando Yepez
Director of Global Delivery Model at PwC
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