Customer journey management that turns evidence into action
Bring customer research, journeys, and metrics into one connected system.
Prioritize what to fix next, backed by evidence.
No credit card needed
Trusted by 200+ CX teams in the world’s leading brands
● Journey management
An operating system for customer experience
Smaply makes customer insights operational by turning journey maps into a system for prioritization and action
● Research & insights
Turn research into decisions, not documents
Use AI assisted synthesis to turn customer feedback into insights that directly inform journeys, prioritization, and what gets built.
More about Research Hub →
● Prioritization
Confidently prioritize what matters most
Turn scattered customer insights into a shared, decision grade view of what matters most and why, so the right priorities stay visible and get worked on over time.
More about Portfolio →● Journey mapping
Fast, flexible, and powerful customer journey mapping
Map customer experiences using an intuitive purpose-built platform to bring insights, data, and actions into one place.
More about Journey Maps →
● Journey hierarchy
Manage multiple journeys with clarity
Break complex journeys into connected, manageable maps. You keep the overview while teams work in the detail where changes actually happen.
More about Journey Management →● Metrics
Data driven decisions, grounded in the journey
Bring metrics into the customer journey to spot problems, understand impact, and support data driven decisions over time.
More about Metrics →
● Integrations
A single source of truth for customer experience
Smaply connects journeys to the tools you already use, keeping customer context in one place so you can make decisions with confidence and shared understanding.
More about Integrations →Turn insights into impact
“Having Smaply as a partner in my journey was so valuable to my practice as a service designer. It really relieved me of so much cognitive overhead as I knew where the high-fidelity doing was going to live. Also, compared to other tools, it does all the important things better and remains consistent. An awesome tool for UX, Product Managers and Service Designers.”
Designer, Educator & Podcaster
Founder of The Human Centered Design Network
"As a customer experience professional in the utility industry, I’ve relied on Smaply for over 10 years to manage our customer journeys – not just map them. Smaply provides the structure and governance we need to prioritize journey improvements, align teams around shared outcomes, and systematically link journey insights to CX metrics like CSAT, Effort, and NPS – turning journey work into measurable business impact."
Senior Consultant
at Chartwell, Inc.
One platform for the whole practice
Journey maps and metrics are where it starts. These carry the rest of the work.
Every part of Smaply, one connected system
Every feature shares the same journeys, data, and language, so an insight you capture in one place shows up everywhere your team works.
Security and control, built in
Your customer data stays protected, private, and under your control.
Smaply for Enterprises
Built for teams in every industry
Smaply adapts to the journeys, language, and compliance needs of your sector.
Banking and financial services
Healthcare and life sciences
Telecommunications
Public sector
Retail and travel
B2B SaaS
● Our Origins
We are the people behind “This is Service Design Doing”
#TiSDT and #TiSDD sold 250,000+ times worldwide, translated into 7 languages. We promised an app when we launched the first book back in 2010, then it became a software. We put all our expertise and learnings into our software Smaply – backed by insights from co-creation with our users.
