Managing
customer
experience

Smaply is the journey mapping software for you to centralize and coordinate customer experience insights.

Design. Manage. Innovate.
Your hub of journey maps, personas, and system maps.

Smaply stands for diversity in all of its facets.

We stand for disadvantaged people, especially those being located in, or refugees from war zones. We strongly condemn Russia's invasion of Ukraine.
We stand up for diversity. We support whenever we can, and we invite our network to do the same. To learn more about our values and how we take action, check out our social responsibility statement.
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Customer journey mapping tool

Understand your customer’s experience

Creating a customer journey map makes interactions visible and facilitates a common understanding between all team members.

With Smaply you can visualize your customer's experience on a journey map and take your customer's perspective to understand needs, pain points and feelings.

Manage your customer experience activities with Smaply: 
Create a journey map repository, connect your journey maps in hierarchies and assign responsible team members.

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Persona mapping tool

Know your customer

Creating customer personas helps you to get a clear picture of your customers and put them at the center of your actions. What are their main characteristics? What conclusions can be drawn from that information regarding their customer behavior?

With Smaply you can make use of your insights and visualize needs, expectations, wishes and other details with persona templates. Highlight all characteristics that are relevant to understand a certain group of people.

A stakeholder map, consisting of three concentric circles, some persona icons, and relationship lines between them
Stakeholder mapping tool

Understand the ecosystem

A stakeholder map is a visual representation of internal and external stakeholders involved in the customer experience, e.g. employees, clients, suppliers, ... They use different devices and platforms, and communicate with diverse departments through different channels.

With Smaply you can get a better understanding of who is involved, reveal existing formal and informal relationships between stakeholders and identify frictions between them. Use our stakeholder mapping tool to find new business opportunities.

a journey map that is feeded by Jira and Excel data
CUSTOMER JOURNEY MANAGEMENT

Centralize and manage
your CX projects

Use Smaply as a visual management tool that helps your team focus on your customers and connects the silos of your organizations.

Visualize hierarchies of touchpoints, clarify responsibilities, create a data hub, and manage processes integrated with project management tools like Jira.

Visualize all CX projects and initiatives in one place and uncover overlaps and synergies.

a visualization of Smaply capture that shows how sticky notes can be photographed and then feeded onto a Smaply journey map
FROM PEN-AND-Paper to digital

From messy sticky notes
to a hub of real insights

Co-creative workshops work great on physical or digital whiteboards. Smaply never planned to replace this way of working. However, at some point you want to standardize your results to make them easy to grasp to everyone, including people who did not participate in the workshop.

With Smaply Capture you can import and standardized your workshop journey maps – does not matter if they've been created with real sticky notes, Miro, Mural, Lucidspark, or Excel.

Customer base

trusted by innovative organizations
all over the world

SMAPLY capabilities

Customer experience management,
quick and easy.

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Centralize

Keep all your journey maps, personas and stakeholder maps in one place, creating a real hub of insights.

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Share

Make your insights accessible to your team and let them follow the progress and participate.

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DISCUSS

Let your team or other stakeholders share feedback and enrich your project with their experience.

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PRESENT

Export to PDF, PowerPoint, PNG, and Excel to tailor your presentation according to your audience.

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Standardize

Standardize your maps through templates so they can be used and understood across teams.

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Stay safe

You can always rely on our super-secure data centers and IT architecture.

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Scale

Benefit from enterprise features: SSO, SLA, procurement, dedicated data centers, and more …

Proven Success

What SMAPLY customers say

“Smaply is one of the best platforms in the market to create service maps or customer journeys using an already developed framework steeped in best practices.

Personas and stakeholder maps integrations give any team an edge when it comes to practicing CX.”

Portrait of Dennis Wakabayashi, Integer Group
Dennis Wakabayashi
VP of Digital & Integrated Commerce at Integer Group

“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies.

Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”

Portrait of Fernando Yepez
Fernando Yepez
Director of Global Delivery Model at PwC
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