A new era of
An all-new tool for customer journey mapping & management. Collaborate in real-time, create customer journey maps that look delightful, and manage your journey maps from one central tool.
Trusted by the world’s
Smaply commits to the highest data protection and privacy standards.
Create professional journey maps the
way you want
Customize your customer journey maps with a simple drag-and-drop editor. Visualize different kinds of data that are needed for your business case.
online & offline
Collaborate in real time, conduct customer journey workshops or work asynchronously – Smaply is stable even when your internet connection is flickering.
Link customer journey maps and create structured hierarchies
Make existing customer experience insights easily accessible and start every project based on what you already have.
Understand both customer experience and backstage processes
Visualize the customers' emotional journey alongside service blueprints and uncover flaws that have negative impact on the customer experience.
A tool made from experience,
for experience management
Smaply has been built to meet the real
needs of customer-centric work.
without loss of data
“Having Smaply as a partner in my journey was so valuable to my practice as a service designer. It really relieved me of so much cognitive overhead as I knew where the high-fidelity doing was going to live. Also, compared to other tools, it does all the important things better and remains consistent. An awesome tool for UX, Product Managers and Service Designers.”
Designer, Educator & Podcaster
Founder of The Human Centered Design Network
“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies. Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”
Director of Global Delivery Model