What experts say

The tool we've all
been waiting for!

Arne Van Oosterom

Partner, DesignThinkersgroup
The Netherlands

A great tool to create professional customer journey maps at Jam speed.

Adam Lawrence & Markus Hormess

Work-Play-Experience & Instigators
of the Global Service Jam

With smaply, we can iterate so much faster. We love it! Keep it going!

Lauren Currie

Co-founder and Director of Networks
Snook, Scotland

Heritage and competence

Evolved from »This is Service Design THinking«

smaply is brought to you by Marc, Klaus, Jakob, Laura, Michael and Roy. We are based in Austria and Germany (that’s why we speak so crappy English). Marc and Jakob published This is Service Design Thinking. A great book by the way. We promised an app when we launched the book – now it became a software. This is smaply.

Meet the team …

Free services

Agency database

Get in contact with qualified agencies that help you create outstanding experiences for your audience.

Agency database

Free print-out templates

In workshop settings the tools smaply is based on work best with pen and paper.

Free downloads