80,000+ copies sold worldwide in 7 languages. We’ve promised an app when we launched the book back in 2010, now it became a software.
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A persona is a rich description of a fictional person exemplifying a specific group of people such as your users or customers. They help us achieve empathy, create better ideas and challenge our assumptions regarding their needs and expectations.
Customer journey mapping is the visualization of experiences a user or customer has regarding a certain product or service over time. Like a movie tells a story of an actor as a sequence of scenes, a journey map visualizes your persona’s experiences as a sequence of steps.
A stakeholder map visualizes the ecosystem in which a product or service operates. It’s important to understand from the user’s perspective which other stakeholders and related products and services are important to get a specific job done.
Working with pen and paper is still the most natural and fastest way of working. Use our free paper templates for yourself or in your workshop. With Smaply you can quickly digitalize them and create professional outcomes, work in disparse teams and export high-quality pdfs to share or print out for your next workshop.
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