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We build software to help organizations develop human-centered services.
We're profitable today and ready to scale-up in the future.

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Our investor network

Starting as a bootstrapped company, today we are proud of these organizations who have already invested in our success.

Hermann Hauser (HHI) is an Austrian-born entrepreneur, venture capitalist and inventor. Co-founder and of Director of Amadeus Capital Partners, associated with the Cambridge technology community in England. HHI invested in us in 2016.

mohemian ventures is a business angel and advisor of ours since 2014. Based in Innsbruck/Austria, mohemian specialises in US-European investments and supporting hand-picked projects in business strategy and technical architecture and development.

The Management Center Innsbruck (MCI) is an internationally renowned and accredited university of applied sciences, based in Innsbruck/Austria. A former independent product of ours (ExperienceFellow) is an academic spin-off from MCI. In cooperation with the founders, MCI offers executive education programs around journey mapping and journey map operations.

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A few of our details and achievements


A growing market with great potential.


A customer base including multiple Fortune-500 companies.


A robust tool with a sophisticated vision and roadmap.


A strong partner network in the tech and business communities.


Defined agile processes that are ready for being scaled.


A well-established and highly skilled team that is ready to grow.


The vision to help organizations become more human-friendly.

Trusted by the world's most innovative organizations

Smaply's customer base

Proven Success

What our customers say

“Smaply is one of the best platforms in the market to create service maps or customer journeys using an already developed framework steeped in best practices.

Personas and stakeholder maps integrations give any team an edge when it comes to practicing CX.”

Portrait of Dennis Wakabayashi, Integer Group
Dennis Wakabayashi
VP of Digital & Integrated Commerce at Integer Group

“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies.

Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”

Portrait of Fernando Yepez
Fernando Yepez
Director of Global Delivery Model at PwC
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