Proactively manage the employee journey

Employee experience: tools for delightful work conditions

Employee experience design is key when it comes to increasing team satisfaction and building a cooperative company culture. On this page you find essential tools for employee experience design – for happy employees, applicants, and teams.
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Managing employee experience with journey maps

Employee experience: example map

Employee journey maps help to illustrate the work experience your employees have. They uncover what pain points you need to fix for higher satisfaction and engagement.

Human-centered tools for great employee experience

Employee journey maps, personas, and stakeholder maps help you to visualize the employee journey, shape service processes and strengthen the company culture.

Journey maps

Employee journey maps help you understand your employee perspective on your organization. Discover pain points and allow for positive moments of excitement.
Learn more about the journey map tool


Visualizing employee personas helps you to empathize you with different groups of employees e.g., parents, students, or part-time employees. Better understand what they need and what they need for being engaged and successful at their work.
Learn more about the personas tool

System maps

Create a common understanding of internal and external parties that have impact on your employee’s experience. Coordinate their activities accordingly and strengthen the collaboration towards great EX.
Learn more about the system map tool

Let your team contribute to the employee experience innovation process!

With Smaply, your employees can participate in the process: Gather their feedback, let them follow the progress in real time, and together find solutions for each pain point of the employee journey.

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Multi-user access

Collaborate with your team members on your journey map and share your knowledge and insights with each other.

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Comment mode

Pro Plan

Invite others to comment on your journey maps. Have online discussions with geographically dispersed teams.

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Multiple personas

Compare the experiences of multiple personas in one journey map. Learn how and why their experiences differs and optimize your service accordingly.

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Live share

Basic Plan

Share read-only versions of your maps and let others follow changes your journey map in real-time.

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Drag & drop all the things

Rearrange all the elements of the map, such as steps and lanes, by dragging and dropping them into place.

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Export maps and personas to high resolution PDF, PowerPoint, Excel and PNG files to print, present and analyze.

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Customer centricity

Establish a common customer-centric language across your organization with personas and journey maps.

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White labeling

Custom branding and subdomain for a consistent look & feel supports easier adoption across your organization.

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Overview multiple agile teams

Using the same cloud-based tool allows you to jump between different zoom levels of journey maps and identify which CX projects support or contradict each other.

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Business impact

Many studies show that improving customer experience has a positive impact on customer loyalty, churn, and revenue growth.

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Training & coaching

We can train your teams and help you as a sparring partner to scale customer-centricity in your organization.

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Standardize journey maps

Increase speed and accessibility of journey maps across your organization. Reuse data from previous CX projects and build on top of previous research.

Learnings and best practices of employee experience design

An overview on the field and a few examples of how other companies work on improving employee experience.
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