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Establish a common customer-centric language across teams. Use journey maps to manage agile teams. Break down silos in your organization.

Improve business performance

Add detailed descriptions and highlight the most important facts of each step of the journey.


Embed journey mapping in your organization through standardization so that you can build on previous projects and CX research data.


Embed and scale journey maps in organizations

It’s not only about a tool – it’s about the mindset change it can trigger in your organization. Using software that constantly nudges people to focus on the customers’ reality will help you creating experiences your customers love.

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Customer centricity

Establish a common customer-centric language across your organization with personas and journey maps.

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White labeling

Custom branding and subdomain for a consistent look & feel supports easier adoption across your organization.

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Overview multiple agile teams

Using the same cloud-based tool allows you to jump between different zoom levels of journey maps and identify which CX projects support or contradict each other.

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Business impact

Many studies show that improving customer experience has a positive impact on customer loyalty, churn, and revenue growth.

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Training & coaching

We can train your teams and help you as a sparring partner to scale customer-centricity in your organization.

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Standardize journey maps

Increase speed and accessibility of journey maps across your organization. Reuse data from previous CX projects and build on top of previous research.

You are in good Company!

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About security and privacy

“Smaply is one of the best platforms in the market to create service maps or customer journeys using an already developed framework steeped in best practices.

Personas and stakeholder maps integrations give any team an edge when it comes to practicing CX.”

Portrait of Dennis Wakabayashi, Integer Group
Dennis Wakabayashi
VP of Digital & Integrated Commerce at Integer Group

“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies.

Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”

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Fernando Yepez
Director of Global Delivery Model at PwC
All enterprise-ready

We help you to embed and scale journey mapping in your organization so that you can focus on improving your customer experience.

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Coaching sessions

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Account management

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10+ users

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Unlimited projects

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Single Sign-On (SSO)

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Service Level Agreement (SLA)

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GDPR compliant

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Let us set up a full-featured test account for you and your team!
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