October 8, 2020
Customer experience data: how to structure CX data in the world of service design
So we have spent weeks and months collecting all types of customer data. By conducting interviews with our customers, doing desktop research, hosting workshops with our team, digging into KPIs, as well as many other approaches. Through this process we have generated a large pool of high-quality insights – so large that it has become increasingly fragmented and difficult to find specific knowledge. So, what do we do now? How do we make a start when it comes to data management so that our resources are stored in clear, logical ways that are easy to access when we need them? In this article we will explore how to manage the results of our service design efforts in ways that make our customer data more structured, organized and accessible.