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Journey prioritization

Journey prioritization: how to decide what to fix and actually get it done

Journey maps surface pain points. That's the easy part. The hard part is deciding which ones to fix first and then actually making it happen. Here's how to move from a list of problems to a plan that gets executed.
Joe Allen
February 19, 2026

Browse all articles

Research-Driven Journey Mapping
Joe Allen
February 20, 2026
Journey Metrics
Joe Allen
February 18, 2026
Guide to Customer Journey Management
Joe Allen
February 6, 2026
Customer Touchpoints Workshop
Joe Allen
February 3, 2026
an orchestra playing in a theatre
Isabel Grillmayr
January 26, 2026
Journey Map Workshop with Personas
Joe Allen
January 22, 2026
Journey Mapping vs Journey Management workshop
Joe Allen
January 22, 2026
A journey map created in Smaply.
Isabel Grillmayr
January 20, 2026
Data and KPIs on screens
Roman Shvydun
December 9, 2025
Emotional Journey Export from Smaply
Isabel Grillmayr
December 2, 2025
A customer lifecycle created in Smaply as the basis for a customer journey management system.

Management and operations

The ROI of Journey Management

Michael Steingress
November 10, 2025
Notebook and phone
Isabel Grillmayr
October 20, 2025

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