February 18, 2020
The basics of user personas
In this article we explain what user or customer personas are, why they are important and what you need to consider when creating them.
● Features
Personas
Use the persona editor to create personas, empathize with your customers and put them at the center of your service. Smaply makes it easy for you to understand your customers' perspectives and expectations.
● Persona editor
Understand your customers’ characteristics and interests, and tailor your products or services to their needs. Customize persona templates for different target groups.
● Persona creation
Support empathy
Use the easy drag & drop editor for persona images, quotes, and other details, to support an empathetic understanding of your persona.
● Persona creation
Go beyond stereotypes
With our persona editor you can visualize and share real insight about your customers' needs, patterns, and interests.
● Persona creation
Facilitate a common understanding
Add detailed knowledge about your customer personas, highlight important facts or link relevant resources to create a common understanding for the whole team.
● Persona tool
Create your own customer persona
Create a clear understanding of your customers, their characteristics, and their needs.
Customized, reusable persona templates
Focus on the details relevant to your use case and use different text fields and layouts.
Drag & drop editor
Use an easy drag & drop editor to adapt the template to your preferences.
Pictures
Add photos or sketches to your user persona to create empathy and increase the understanding of their context.
