Persona mapping tool

Create personas online to empathize with your customer, create better ideas and challenge them from a customer's perspective.


Know your customer

Understand your customer’s needs and expectations and create better experiences that they find exciting. Use a drag and drop editor to customize your persona template.

An illustrative portrait of a woman, pinned to the section divider, indicating empathy for personas
Image of a software view in which users can freely arrange persona-describing elements, such as name, gender, portrait, description, quote, occupation, moodboard, ...


Use different types of fields for your persona, such as quotes, numbers, and descriptions.

Mood image view from the software, with example images: woman holding a book, dog on a lawn, hands on a computer, mountain view

Create mood boards

Upload images to create empathy with your persona.


Add lists, highlight the most important facts, or link resources to your persona.

Example of Smaply’s rich text editor with formatting options such as Bold, Italics, Headlines, Lists, Sizes, Color, Links

Understand your customers’ needs

Get a clear picture of what type of users you are facing, what their characteristics and their needs are.

Icon of a wrench, indicating customization


Focus on the details relevant to your use case and use different text fields and layouts.

Icon of multi-direction arrows, to indicate drag&drop

Drag & Drop

Use an easy drag and drop editor to adapt the template to your preferences.

Icon of an image, indicating image upload


Add pictures to your persona to create empathy and increase the understanding of their context.

Icon of a swooshy arrow, indicating sharing functionality


Create high-quality PDF and PowerPoint exports to present your personas to your team.

Develop journey maps, personas, stakeholder maps
Create seamless customer experiences.
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