Persona mapping tool

Use the persona generator to empathize with your customers and put them at the center of your service. Smaply makes it easy for you to understand your customers' perspectives and expectations.


Visualize your

Understand your customer’s characteristics and needs and optimize your products or services toward their interests. Use the Smaply persona editor to create and customize persona templates for different target groups.

An illustrative portrait of a woman, pinned to the section divider, indicating empathy for personas
Image of a software view in which users can freely arrange persona-describing elements, such as name, gender, portrait, description, quote, occupation, moodboard, ...


With the Smaply persona creator you can show and share real insights about your target customer groups' needs, patterns and interests.

Mood image view from the software, with example images: woman holding a book, dog on a lawn, hands on a computer, mountain view


Use the easy drag&drop editor for persona images, quotes and other details to create empathy with your persona.


Add detailed knowledge about your customer personas, highlight important facts or link relevant resources to create a common understanding for the whole team.

Example of Smaply’s rich text editor with formatting options such as Bold, Italics, Headlines, Lists, Sizes, Color, Links
the easy Personas tool

Create your own customer personas

Create a clear understanding of what type of customers you are facing, their characteristics and their needs.

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Customized, reusable persona templates

Focus on the details relevant to your use case and use different text fields and layouts.

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Drag & Drop editor

Use an easy drag and drop editor to adapt the template to your preferences.

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Add pictures to your user persona to create empathy and increase the understanding of their context.

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Create high-quality PDF and PowerPoint exports to present your personas to your team.

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