Persona mapping tool

Use our persona generator to empathize with your customers and put them at the center. Smaply makes it easy for you to take your customers' perspective and better understand their expectations.

Personas

Get to know your
customer

Understand your customer’s characteristics and needs and optimize your products or services toward their interests. Use our persona editor to create and customize persona templates for different target groups.

An illustrative portrait of a woman, pinned to the section divider, indicating empathy for personas
Image of a software view in which users can freely arrange persona-describing elements, such as name, gender, portrait, description, quote, occupation, moodboard, ...

GO BEYOND STEREOTYPES

Work with our persona template to generate and share real insights about your target customer groups and their needs, patterns and interests.

Mood image view from the software, with example images: woman holding a book, dog on a lawn, hands on a computer, mountain view

CREATE EMPATHY

Upload images, quotes and other personal details to create empathy with your persona.

FACILITATE A COMMON UNDERSTANDING

Add detailed knowledge about your personas, highlight important facts or link other resources to create a common understanding for the whole team.

Example of Smaply’s rich text editor with formatting options such as Bold, Italics, Headlines, Lists, Sizes, Color, Links
Personas

CREATE YOUR OWN PERSONAS

Create a clear picture of what type of customers you are facing, what their characteristics and their needs are.

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Customized, reusable templates

Focus on the details relevant to your use case and use different text fields and layouts.

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Drag & Drop

Use an easy drag and drop editor to adapt the template to your preferences.

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Pictures

Add pictures to your persona to create empathy and increase the understanding of their context.

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Export

Create high-quality PDF and PowerPoint exports to present your personas to your team.

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