Smaply is run by a small and agile team in Innsbruck, Austria*.
We are an international team with diverse backgrounds and skill sets, efficiently working together based on a shared vision and common sense of humor.
#TiSDT sold 120,000+ times worldwide, translated into 7 languages. We promised an app when we launched the book back in 2010, then it became a software. Now it’s also another software. And an online shop. And another book.
We strive to put all our experience and learnings in our products – backed by co-creation with our users and customers.
In service design projects all over the world, we discovered that teams often struggle with similar issues: What to do after a workshop? How to process workshop results? How to work with geographically disperse teams? How to create professional deliverables with limited time and budget?
Our vision is to help private and public organizations to successfully do service design (or however you call what we’re doing) by …
developing software to efficiently use basic service design tools such as personas, (customer) journey maps, and stakeholder maps (Smaply).
developing software to efficiently research customer experiences using mobile ethnography (ExperienceFellow).
offering free templates as well as ready-to-use template packs and other workshop materials (MrThinkr).
providing hands-on training, tutorials and other education materials to use these tools in real projects.
