Building tools for human-centered design

Smaply is run by a small and agile team in Innsbruck, Austria*. We are an international and diverse team, together working towards a shared vision:

We want to improve the experiences people have with their service/product providers, by equipping organizations with human-centered tools, skills, and knowledge.

* No, not Australia (we have mountains, but no kangaroos).

We’re hiring, check our open positions

Packshots of the hardcover books This is Service Design Thinking and This is Service Design Doing

OUR origins

Yes, we are the people behind
“This is Service Design Thinking”.

#TiSDT sold 120,000+ times worldwide, translated into 7 languages. We promised an app when we launched the book back in 2010, then it became a software.

We put all our expertise and learnings into our software Smaply and the books – backed by insights from co-creation with our users.

Our vision

Using service design
to develop service design tools

We discovered that teams often struggle with similar issues:
How to process results of service design workshops?
How to get the team understand and commit to CX activities?
How to take action and trigger real innovation?

Our vision is to help organizations to successfully do service design (or whatever you call what we’re doing).