We build digital tools
for service designers

Smaply is run by a small and agile team in Innsbruck, Austria*.

We are an international team with diverse backgrounds and skill sets, efficiently working together based on a shared vision and common sense of humor.


* No, not Australia (we have mountains, but no kangaroos).
Packshots of the hardcover books This is Service Design Thinking and This is Service Design Doing
The origins

Hello, it’s the people behind
“This is Service Design Thinking”.

#TiSDT sold 120,000+ times worldwide, translated into 7 languages. We promised an app when we launched the book back in 2010, then it became a software. Now it’s also an online shop. And another book.

We strive to put all our expertise and learnings into our products – backed by insights from co-creation with our users.

Our vision

Using service design
to develop service design tools

In service design projects all over the world, we discovered that teams often struggle with similar issues: What to do after a workshop? How to process workshop results? How to work with geographically dispersed teams? How to create professional deliverables with limited time and budget?

Our vision is to help organizations to successfully do service design (or however you call what we’re doing) by:

developing software to efficiently use basic service design tools such as personas, (customer) journey maps, and stakeholder maps (Smaply).

offering templates as well as ready-to-use template packs and other workshop materials (Smaply shop).

providing hands-on, tutorials and other education materials to use these tools in real projects.

Our Team

Meet the people behind Smaply

Marc Stickdorn
Marc Stickdorn
Co-founder and CEO
Jakob Schneider
Jakob Schneider
Co-founder and CCO
Klaus Schwarzenberger
Klaus Schwarzenberger
Co-founder and CTO
Andreas
Andreas
Contract Management
Carmen
Carmen
Accounting & Controlling
Dominik
Dominik
QA & Testing
Evgenia
Evgenia
UI Design
Hardy
Hardy
Business Intelligence & Finance
Isabel
Isabel
Marketing & Events
Jake
Jake
Quality Assurance
Jesse
Jesse
Frontend Development
Juan
Juan
Content Partnerships & SEO
Katharina
Katharina
Marketing & Communications
Lucía
Lucía
Graphic Design
Marius
Marius
Frontend Development
Michael
Michael
Partnerships & Sales
Nicole
Nicole
Service Design & Customer Success
Paul
Paul
Sales
Pavan
Pavan
Backend Development
Pedro
Pedro
Frontend Development
Steffi
Steffi
Executive Assistant & Project Coordinator
Tanja
Tanja
Sales & Customer Support
Tobias
Tobias
Backend Development
Zsófia
Zsófia
Customer Success & Research