Building tools for human-centered design

Smaply is run by a small and agile team in Innsbruck, Austria*. We are an international and diverse team, together working towards a shared vision:

We want to improve the experiences people have with their service/product providers, by equipping organizations with human-centered tools, skills, and knowledge.


* No, not Australia (we have mountains, but no kangaroos).
Packshots of the hardcover books This is Service Design Thinking and This is Service Design Doing
OUR origins

Yes, we are the people behind
“This is Service Design Thinking”.

#TiSDT sold 120,000+ times worldwide, translated into 7 languages. We promised an app when we launched the book back in 2010, then it became a software.

We put all our expertise and learnings into our products – backed by insights from co-creation with our users.

Our vision

Using service design
to develop service design tools

We discovered that teams often struggle with similar issues:
How to process results of service design workshops?
How to get the team understand and commit to CX activities?
How to take action and trigger real innovation?

Our vision is to help organizations to successfully do service design (or whatever you call what we’re doing).

We develop software for the effective use of service design tools such as personas, customer journey maps, and stakeholder maps.

Ready-to-use template packs and other workshop materials.

Online courses, hands-on tutorials and other educational resources.

our team

Meet the people behind Smaply

Marc Stickdorn
Marc Stickdorn
Co-founder and CEO
Jakob Schneider
Jakob Schneider
Co-founder and Advisor
Klaus Schwarzenberger
Klaus Schwarzenberger
Co-founder and CTO
Andreas
Andreas
Legal & Information Security
Carmen
Carmen
Accounting & Controlling
Chloe
Chloe
Talent Acquisition & Employee Experience
Dominik
Dominik
Quality Assurance
Evgenia
Evgenia
Design
Hardy
Hardy
Business Intelligence & Finance
Isabel
Isabel
Marketing & Events
Jesse
Jesse
Frontend Development
Katharina
Katharina
Marketing & Communications
Lucía
Lucía
Design
Marius
Marius
Frontend Development
Michael
Michael
Partnerships & Sales
Nicole
Nicole
Service Design & Customer Success, North America
Paul
Paul
Sales
Pavan
Pavan
Backend Development
Pedro
Pedro
Frontend Development
Steffi
Steffi
Executive Assistant & Project Coordinator
Tobias
Tobias
Backend Development
Zsófia
Zsófia
Customer Success & Research