Use our journey mapping software to create and visualize your professional customer journey: Make intangible interactions visible over time and understand your customer's experience.
Steps are the cornerstone of journey maps in Smaply: each step describes an experience of your customer. Attach different kinds of details to a step, such as images, texts, emotional values, files, or anything you need to shed more light on your customers’ experience.
Clarify steps and touchpoints, describe situations and keep the overview by categorizing in stages.
Add detailed descriptions and highlight the most important facts of each step of the journey. Use more text lanes to note down problems, ideas, projects on the roadmap or anything else that is relevant for a step.
Include a storyboard to connect and empathize with the persona’s experience. Upload your own images to have people instantly understand a specific moment.
Add detailed descriptions and highlight the most important facts of each step of the journey. Add images for the Smaply image gallery, or use the Noun Project integration to add icons and pictograms.
Illustrate customer satisfaction with the emotional journey lane.
Discover moments of excitement and pain points.
Visualize the rhythm of an experience and understand how engaged your customers are at specific steps.
Visualize what online and offline channels are affected along the customer journey, and how these channels influence the customers' experience.
Add backstage lanes to create a service blueprint and analyze which internal and external stakeholders interact with customers and what processes happen behind the scenes.
Upload files to support your journey map. Pictures, documents, tables, audio files and other file types help to add detailed information to each step and make your journey maps a hub for customer experience data.
Together with the journey map link lane you can create a repository of insights and use it across teams and projects.
Involve your team and stakeholders into the journey mapping process. Let others access your maps, let them see your changes in real-time and have discussions on steps.
Invite your team members to collaborate on your journey map and make direct changes on the project.
Invite others to comment on your journey maps. Have online discussions with geographically dispersed teams.
Compare the experiences of multiple personas in one journey map. Learn at what point experiences differ and why.
Send people a sharing link and let them see your journey map and follow changes in real-time.
Rearrange all the elements of the map, such as steps and lanes, by dragging and dropping them into place.
Export all maps and personas to high resolution PDF, PowerPoint, Excel and PNG files to print, present and analyze.