Customer Stories

A few examples of how other organizations use Smaply to innovate their service and become more human-centered.

Photo of the team behind the HR case study

Designing employee experience

The Federal Association of Personnel Managers together with hkp/// group launched an initiative to introduce design thinking into HR departments throughout Germany, independently of the company size or industry.

some of the organizations that innovate using smaply

Case studies

Read more stories from our customers

Photo of a group of people using notepads and smartphones

UMSI university

This cases shows how students at the University of Michigan used personas and journey maps to create an app for teenage chronic patients.

Photo of a journey map on the wall, laptop with Smaply in the front

Global Electronics Corporation

This case shares how an international electronics company used journey mapping to improve its B2B operations.

Photo of a mother with her newborn

Kangaroo Mother Care Project

How a global health research and innovation organization used journey mapping to design a model for scaling a mother care project in India.

“You can simply digitalize your user journey, open it wherever you want and share it with the people involved.

The beauty of Smaply is its simplicity!”

Ravi Kaushik
CEO of C3 consulting agency in Belgium
Key facts

Numbers about the usage of Smaply

Icon of a journey map


journey maps created

Icon of a Persona


personas created

Icon of a Stakeholder Map


stakeholder maps created

Icon of a group of persons


people working with Smaply

Icon of a hierarchy structure


organizations using Smaply

Icon of a briefcase


projects based on Smaply

Icon of a Smiley in a speech bubble


invitations to collaborate

Icon of a dot in a circle


steps created

Icon of a map


user countries

“Working with Smaply is like a breath of fresh air.

Smaply offers a refreshing approach to help your company find and meet the evolving needs of current and prospective clients.”

Robert Bloom
Design Thinkers Group
14-day free trial
Start mapping your customer experience today!
Sign up now, 14 days free