Free online course

The basics of experience innovation

Learn how to innovate customer experience using journey maps, personas, and stakeholder maps – in 3 hours and for free.

the basics of service design, design thinking, ux, cx, or however you call it

What you will learn in this course

In this course you get an overview on the most important methods and tools of customer experience innovation.

Create empathy with your customers and understand their needs and expectations.

Discover pain points and moments of truth in their customer experience.

Learn what stakeholders influence your service and how they are connected.

the main tools and methods of experience management

content for all types of learners

Read, watch, listen and benefit from hands-on recommendations for different types of learning preferences.

Video tutorials

Deep-dive sessions

Examples and practitioners' stories

Cheat sheets to put on your desk

Tips for getting started