Co-design compelling experiences with your clients

Journey mapping in consulting

Client satisfaction is your top priority – take good care of it. Smaply is the journey mapping software for you to put the client at the center of your activities and adapt to their needs.
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Journey mapping in consulting

Customer journey mapping in consulting: an journey example map

Create journey maps to illustrate how your client or the end client experiences your service. Understand the process step by step, reveal flaws in the experience, and sharpen continuously to foster loyalty.

Professional tools for great experiences

Use Smaply to create professional deliverables and showcase ideas and results to your client.

Journey maps

Journey maps are a great means of communication with your client, as well as a professional deliverable. What is the actual experience along the service delivery, and what should it look like in the future?
Learn more about the journey map tool


Persona handouts make it easier for you and your client to better understand the needs of the target groups. What are their needs, their expectations, their problems to solve?
Learn more about the personas tool

System maps

Create a common understanding of who is involved in a service. Make clear what parties of the ecosystem need to be considered when going through an innovation phase.
Learn more about the system map tool

Share insights, collect feedback, present results.

Have your clients participate in the innovation process: let them follow the progress in real time, collect their feedback, and have discussions on each single moment of the customer journey.

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Multi-user access

Collaborate with your team members on your journey map and share your knowledge and insights with each other.

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Comment mode

Pro Plan

Invite others to comment on your journey maps. Have online discussions with geographically dispersed teams.

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Multiple personas

Compare the experiences of multiple personas in one journey map. Learn how and why their experiences differs and optimize your service accordingly.

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Live share

Basic Plan

Share read-only versions of your maps and let others follow changes your journey map in real-time.

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Drag & drop all the things

Rearrange all the elements of the map, such as steps and lanes, by dragging and dropping them into place.

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Export maps and personas to high resolution PDF, PowerPoint, Excel and PNG files to print, present and analyze.

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Customer centricity

Establish a common customer-centric language across your organization with personas and journey maps.

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White labeling

Custom branding and subdomain for a consistent look & feel supports easier adoption across your organization.

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Overview multiple agile teams

Using the same cloud-based tool allows you to jump between different zoom levels of journey maps and identify which CX projects support or contradict each other.

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Business impact

Many studies show that improving customer experience has a positive impact on customer loyalty, churn, and revenue growth.

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Training & coaching

We can train your teams and help you as a sparring partner to scale customer-centricity in your organization.

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Standardize journey maps

Increase speed and accessibility of journey maps across your organization. Reuse data from previous CX projects and build on top of previous research.

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