Journey mapping for students

Understanding the customer journey is key in many studies – economics, software development, or legal studies only being a few of them. Journey mapping with Smaply can help you better connect with your future customers, clients, or users.

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A graphic illustration of a journey map with two person icons, separate cards, and an emotional graph

Designing customer-centric products and services with journey maps

Example journey map: How students experience education

There is one service that you definitely know: your school or university providing you with knowledge. This example map shows the student experience and illustrates how student journey maps can help to fix pain points of this service.

Expand example journey map

Professional tools for students and teachers

Journey maps, personas, and stakeholder maps help you to visualize the journey, shape service processes in a customer-centric way. Work together in teams and create professional deliverables to present in front of your teachers or clients.

Experience

Journey maps

Journey maps help you understand your customers' perspective on your service or product. Discover pain points and allow for positive moments of excitement.

Learn more about the journey map editor

Empathy

Personas

Persona visualizations help you empathize with different groups of people e.g., customers, clients, or users. Better understand what they need and what potentially prevents them from being successful at work.

Learn more about the personas editor

Context

System maps

Create a common understanding of internal and external parties that have impact on the experience. Coordinate their activities accordingly and strengthen the collaboration towards great EX.

Learn more about the system map editor

Features

Have the entire team contribute to the innovation project!

Have your team take part in the process: work together, have discussions, and together find solutions for each pain point of the customer journey.

Multi-user access

Collaborate with your team members on your journey map and share your knowledge and insights with each other.

Comment mode

Pro Plan

Invite others to comment on your journey maps. Have online discussions with geographically dispersed teams.

Multiple personas

Compare the experiences of multiple personas in one journey map. Learn how and why their experiences differs and optimize your service accordingly.

Live share

Basic Plan

Share read-only versions of your maps and let others follow changes your journey map in real-time.

Drag & drop all the things

Rearrange all the elements of the map, such as steps and lanes, by dragging and dropping them into place.

Export

Export maps and personas to high resolution PDF, PowerPoint, Excel and PNG files to print, present and analyze.

Customer centricity

Establish a common customer-centric language across your organization with personas and journey maps.

White labeling

Custom branding and subdomain for a consistent look & feel supports easier adoption across your organization.

Overview multiple agile teams

Using the same cloud-based tool allows you to jump between different zoom levels of journey maps and identify which CX projects support or contradict each other.

Business impact

Many studies show that improving customer experience has a positive impact on customer loyalty, churn, and revenue growth.

Training & coaching

We can train your teams and help you as a sparring partner to scale customer-centricity in your organization.

Standardize journey maps

Increase speed and accessibility of journey maps across your organization. Reuse data from previous CX projects and build on top of previous research.

Learnings and best practices of students practicing journey mapping

An overview on the field and a few examples of how other students work on customer experience projects.

From our blog

Journey mapping in education

Education has the power to change people's lives and the world we live in. By developing an understanding of the experiences students go through, we are much better prepared when creating meaningful educational journeys and we can thus achieve better outcomes with our students. Journey mapping can help us understand and improve the education journey.

Author

Cambrian Berry

From our blog

Case study: student journey mapping

This case study reviews the use of journey mapping for improving retention rates at a US university. As the work was completed by students graduating into the healthcare field, it also showed how service design methods can help people working in healthcare to apply creative problem solving and a more user-centric approach in their daily work.

Author

Birgit Bosio

From our blog

Case study: developing a mobile app through journey mapping

This case study shares how students at the University of Michigan developed user personas and journey maps to create an innovative mobile app to remind teenage chronic patients to take their medication.

Author

Birgit Bosio

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