● Pricing
The right plan for your goals
Easily start with the free plan, switch between plans anytime.
No credit card needed for free signup. All prices are net per user. VAT will be added if applicable.
Free
0 EUR
no credit card needed
Simple journey maps for quick results.
1 personal workspace
0 shared workspaces
10 maps
10 personas
3 metrics
The Free plan includes:
Card types: stage, text, grid, icon, emotion, image
Collaborate on a single journey map
Export journey maps and personas as PDF
Filter journey maps
Smaply templates
Self-service support on helpdesk
Repository
390 EUR
billed yearly per editor
Create and share professional journey maps.
1 personal workspace per user
3 shared workspaces
unlimited maps
unlimited personas
unlimited metrics
viewer seats: € 99 per viewer
All Free features, plus:
Card types: journey map link, opportunity, pain point
User roles: admin, editor, viewer
Journey editor features: comments, Journey Performance Indicator
Portfolio management
Custom templates
Access to Trust Center, standard T&C, standard SLA
Premium support via phone and email (24 hours response time)
Framework
690 EUR
billed yearly per editor
Use all visualization and collaboration tools.
1 personal workspace per user
5 shared workspaces
unlimited maps
unlimited personas
unlimited metrics
viewer seats: € 49 per viewer
All Repository features, plus:
Card types: solutions
Hierarchy template
Journey editor features: saved views
Max. 5 coaching hours for onboarding
Personal key account manager (also available for support)
1 ticket to Marc Stickdorn's Journey Management course (from 5 users on)
Single-Sign-On (free from 10 users)
Full procurement service from 10 users, negotiable
Popular
Governance
990 EUR
billed yearly per editor
Custom solutions for complex organizations.
1 personal workspace per user
unlimited shared workspaces
unlimited maps
unlimited personas
unlimited metrics
viewer seats: free
All Framework features, plus:
Customizable taxonomy
Direct integration: Aris
Unlimited storage
10 coaching hours for onboarding (benefit from our 15 years in service design)
2 tickets to Marc Stickdorn's Journey Management course
Full procurement service (contracting, SLA, MSA, NDA, IT-security review, …)
Optional hosting on dedicated instances (EU/US)
Optional dedicated single-tenant hosting (costs depending on set-up)
Compare in Detail
Full feature comparison
Free
0 EUR
Repository
390 EUR
Framework
690 EUR
Governance
990 EUR
User & Account Management
Max. 10
1
–
–
–
–
unlimited
1
3
–
Yes
Access to Trust Center, standard T&C, standard SLA
unlimited
1
5
Yes
Personal Key Account Manager
Yes
unlimited
1
unlimited
Yes
Personal Key Account Manager
Yes
Journey Visualization
New
Hot
Persona editor
New
Hot
Text
New
Hot
Images
New
Hot
Stages
New
Hot
Grid & icons
New
Hot
Emotions
New
Hot
Link journey map card
New
Hot
Opportunities
New
Hot
Pain points
New
Hot
Solutions
New
Hot
Journey owner
New
Hot
Journey description
New
Hot
Create own templates
New
Hot
PDF export
New
Hot
Filtered views
New
Hot
Share filtered views
New
Hot
Persona tagging and filtering
Journey Management
New
Hot
Journey Performance Indicator
New
Hot
Portfolio for opportunities, pain points, solutions
New
Hot
Password-protected HTML sharing (2024)
New
Hot
Hierarchy template (multiple linked maps incl. overview)
New
Hot
Direct integrations (e.g. PowerBI, Aris, Jira, analytics tools) (2024)
New
Hot
Customizable taxonomy for labels and features
Roles
New
Hot
Admins/Editor
Free plan: additional editors on one single map are free of charge. Chargeable as soon as an editor is added to a second map.
€ 390 per editor
€ 690 per editor
€ 990 per editor (min 10)
New
Hot
Viewer
€ 99 per viewer
€ 49 per viewer
free
Support & Learning
New
Hot
Helpdesk
New
Hot
Premium support via phone & email
New
Hot
Contact to personal key account manager during office hours
New
Hot
Onboarding & coaching
0.5 hours per editor (5 hours max.)
10 hours
New
Hot
Recurring coaching
5 hours
New
Hot
Access to Community of Practice meetings
New
Hot
Free tickets to Marc Stickdorn's Journey Management training
● FAQ
Frequently Asked Questions
Answers to commonly asked questions
