The right plan for your goals

Easily start with our free plan, switch between plans as you wish.

No credit card needed for free signup. All prices are net per user. VAT will be added if applicable.

Pay Monthly
Yearly

Free

0 EUR
no credit card needed
free forever

Simple journey maps for quick results.

Icon of a light bulb
Icon of a suitcase
1 project
Icon of a card sequence and a graph, indicating journey maps
3 journey maps
Icon of a person, indicating personas
3 personas
Icon of three concentric circles, indicating stakeholder maps
3 system maps
Our Free plan includes:
Icon of a swooshy arrow, indicating exports
Lanes: stages, text, emotional journey, storyboard, channels
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Image export (png) branded with Smaply, but no watermarks
Icon of a swooshy arrow, indicating exports
Journey map templates
Icon of a swooshy arrow, indicating exports
Self-service support on helpdesk
Sign up
No credit card needed.

Basic

19 EUR
billed monthly per user
(16,59 € with annual payment)

Create and share professional journey maps.

Icon of a light bulb
Icon of a suitcase
3 projects
Icon of a card sequence and a graph, indicating journey maps
unlimited journey maps
Icon of a person, indicating personas
unlimited personas
Icon of three concentric circles, indicating stakeholder maps
unlimited system maps
All Free features, plus:
Icon of a swooshy arrow, indicating exports
Lanes: Dramatic arc, activity lane, separator lane, journey map info
Icon of a swooshy arrow, indicating exports
Export to Poster (pdf), table (xlsx), printer-friendly page (pdf), HTML sharing
Icon of a swooshy arrow, indicating exports
Icon and image library (The Noun Project)
Icon of a swooshy arrow, indicating exports
Duplicate projects, personas, stakeholder maps, journey maps
Icon of a swooshy arrow, indicating exports
Basic support via Email (24 hours response time)

Pro

29 EUR
billed monthly per user
(or 24,92 € with annual payment)

Use all visualization and collaboration tools.

Icon of a light bulb
Icon of a suitcase
unlimited projects
Icon of a card sequence and a graph, indicating journey maps
unlimited journey maps
Icon of a person, indicating personas
unlimited personas
Icon of three concentric circles, indicating stakeholder maps
unlimited system maps
All Basic features, plus:
Icon of a swooshy arrow, indicating exports
Lanes: Live data lane, file lane, link lane
Icon of a swooshy arrow, indicating exports
Comment mode (invite others without login)
Icon of a swooshy arrow, indicating exports
Export to presentation (pptx)
Icon of a swooshy arrow, indicating exports
Import your maps from Mural, Miro, Excel, LucidSpark, and real photos
Icon of a swooshy arrow, indicating exports
Custom-branded exports

Enterprise

Custom
yearly billing only
volume discounts apply

Custom solutions for complex organisations.

Icon of a light bulb
Icon of a suitcase
unlimited projects
Icon of a card sequence and a graph, indicating journey maps
unlimited journey maps
Icon of a person, indicating personas
unlimited personas
Icon of three concentric circles, indicating stakeholder maps
unlimited system maps
All Pro features, plus:
Icon of a swooshy arrow, indicating exports
Enterprise image gallery (provide must-use images)
Icon of a swooshy arrow, indicating exports
Enterprise color picker (provide must-use colors)
Icon of a swooshy arrow, indicating exports
Tailored login page and subdomain, your logo in-app
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Unlimited storage
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Coaching hours (benefit from our 15 years in design thinking)
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Personal key account manager
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Premium support via phone and chat (12 hours response time)
Icon of a swooshy arrow, indicating exports
Full procurement service (contracting, SLA, MSA, NDA, IT-security review, …)
Icon of a swooshy arrow, indicating exports
Optional hosting on dedicated instances (EU/US)
Icon of a swooshy arrow, indicating exports
Have a say on our roadmap
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Switching in-app language to Spanish
Compare in Detail

Full feature comparison

Free
0 EUR
Basic
19 EUR
Pro
29 EUR
Enterprise
Custom

General Features

Users
Projects
Personas
Journey maps
System maps
1
1
3
3
19 € / user / month
3
unlimited
unlimited
29 € / user / month
unlimited
unlimited
unlimited
custom
unlimited
unlimited
unlimited
New
Hot
Archive projects
New
Hot
Language switch (Spanish)

Lanes and Elements

New
Hot
Journey map info
New
Hot
Steps
New
Hot
Stages
New
Hot
Text lane
New
Hot
Storyboard lane
New
Hot
Channels lane
New
Hot
Emotional journey lane
New
Hot
Dramatic arc lane
New
Hot
Activity lane
New
Hot
Separator lane
New
Hot
Duplicate projects, maps and personas
New
Hot
Multiple journeys on a map
New
Hot
File lane
New
Hot
Live data lane
New
Hot
Link lane

Export Types and Features

New
Hot
Image (png)
Branded export on Free plan
New
Hot
Poster (pdf)
New
Hot
Excel table (xlsx)
New
Hot
Printer-friendly page (pdf)
New
Hot
HTML sharing of personas
Password protection only on Enterprise plan
New
Hot
HTML sharing of journey maps
Password protection only on Enterprise plan
New
Hot
Presentation (pptx)
New
Hot
Comment mode

Templates, icons, and images

New
Hot
Journey map templates
New
Hot
Smaply image library
New
Hot
Icon library
the Noun project
New
Hot
Enterprise images

Imports

New
Hot
Capture paper journey maps
New
Hot
Mural, Excel, Miro, Lucidspark import

Branding

New
Hot
Branded exports
New
Hot
Branded login page
New
Hot
Dedicated subdomain
New
Hot
Enterprise colors
New
Hot
Whitelabel (in-app logo)

Business services and integrations

New
Hot
API
New
Hot
Coaching hours
New
Hot
Contracting / Procurement handling
New
Hot
Dedicated instance / on-premise hosting
New
Hot
Key Account Manager
New
Hot
SSO

Support

New
Hot
Self-service support
New
Hot
24h email support
New
Hot
Phone / chat support
key account's number
New
Hot
Premium support
Data Storage in File Lane
New
Hot
Storage: Up to 1 GB in total
Unlimited storage on Enterprise plan
New
Hot
Storage: Up to 100 MB per file
Unlimited storage on Enterprise plan

Meet some of our happy customers

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Frequently Asked Questions

Answers to commonly asked questions
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