● Pricing

The right plan for your goals

Easily start with the free plan, switch between plans anytime.

No credit card needed for free signup. All prices are net per user. VAT will be added if applicable.

Free

0 EUR
no credit card needed

Simple journey maps for quick results.

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1 personal workspace
0 shared workspaces
10 maps
10 personas
3 metrics
The Free plan includes:
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Card types: stage, text, grid, icon, emotion, image
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Collaborate on a single journey map
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Export journey maps and personas as PDF
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Filter journey maps
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Smaply templates
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Self-service support on helpdesk
Sign up
Free forever.

Repository

390 EUR
billed yearly per editor

Create and share professional journey maps.

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1 personal workspace per user
3 shared workspaces
unlimited maps
unlimited personas
unlimited metrics
viewer seats: € 99 per viewer
All Free features, plus:
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Card types: journey map link, opportunity, pain point
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User roles: admin, editor, viewer
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Journey editor features: comments, Journey Performance Indicator
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Portfolio management
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Custom templates
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Access to Trust Center, standard T&C, standard SLA
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Premium support via phone and email (24 hours response time)
Start for free
No credit card needed,
upgrade later.

Framework

690 EUR
billed yearly per editor

Use all visualization and collaboration tools.

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1 personal workspace per user
5 shared workspaces
unlimited maps
unlimited personas
unlimited metrics
viewer seats: € 49 per viewer
All Repository features, plus:
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Card types: solutions
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Hierarchy template
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Journey editor features: saved views
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Max. 5 coaching hours for onboarding
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Personal key account manager (also available for support)
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1 ticket to Marc Stickdorn's Journey Management course (from 5 users on)
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Single-Sign-On (free from 10 users)
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Full procurement service from 10 users, negotiable
Start for free
No credit card needed,
upgrade later.

Governance

990 EUR
billed yearly per editor

Custom solutions for complex organizations.

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1 personal workspace per user
unlimited shared workspaces
unlimited maps
unlimited personas
unlimited metrics
viewer seats: free
All Framework features, plus:
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Customizable taxonomy
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Direct integration: Aris
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Unlimited storage
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10 coaching hours for onboarding (benefit from our 15 years in service design)
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2 tickets to Marc Stickdorn's Journey Management course
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Full procurement service (contracting, SLA, MSA, NDA, IT-security review, …)
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Optional hosting on dedicated instances (EU/US)
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Optional dedicated single-tenant hosting (costs depending on set-up)
Compare in Detail

Full feature comparison

Free
0 EUR
Repository
390 EUR
Framework
690 EUR
Governance
990 EUR

User & Account Management

Maps
Personal workspace
Shared workspaces
SSO (from 10 users)
Account management
Contracting / Procurement handling
Max. 10
1
unlimited
1
3
Yes
Access to Trust Center, standard T&C, standard SLA
unlimited
1
5
Yes
Personal Key Account Manager
Yes
unlimited
1
unlimited
Yes
Personal Key Account Manager
Yes

Journey Visualization

New
Hot
Persona editor
New
Hot
Text
New
Hot
Images
New
Hot
Stages
New
Hot
Grid & icons
New
Hot
Emotions
New
Hot
Link journey map card
New
Hot
Opportunities
New
Hot
Pain points
New
Hot
Solutions
New
Hot
Journey owner
New
Hot
Journey description
New
Hot
Create own templates
New
Hot
PDF export
New
Hot
Filtered views
New
Hot
Share filtered views
New
Hot
Persona tagging and filtering

Journey Management

New
Hot
Journey Performance Indicator
New
Hot
Portfolio for opportunities, pain points, solutions
New
Hot
Password-protected HTML sharing (2024)
New
Hot
Hierarchy template (multiple linked maps incl. overview)
New
Hot
Direct integrations (e.g. PowerBI, Aris, Jira, analytics tools) (2024)
New
Hot
Customizable taxonomy for labels and features

Roles

New
Hot
Admins/Editor
Free plan: additional editors on one single map are free of charge. Chargeable as soon as an editor is added to a second map.
€ 390 per editor
€ 690 per editor
€ 990 per editor (min 10)
New
Hot
Viewer
€ 99 per viewer
€ 49 per viewer
free

Support & Learning

New
Hot
Helpdesk
New
Hot
Premium support via phone & email
New
Hot
Contact to personal key account manager during office hours
New
Hot
Onboarding & coaching
0.5 hours per editor (5 hours max.)
10 hours
New
Hot
Recurring coaching
5 hours
New
Hot
Access to Community of Practice meetings
New
Hot
Free tickets to Marc Stickdorn's Journey Management training
● FAQ

Frequently Asked Questions

Answers to commonly asked questions

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