Since the rise of service design, system maps have been attracting increasing interest. A growing number of people are becoming aware of the insights you can derive from the combination of system maps alongside journey maps and personas.
What is the difference between UX, CX, Design Thinking and Service Design? This and more in this episode of the Service Design Show with Marc Stickdorn.
A case study approach, based on two workshops, examined personas, journey maps and stakeholder maps with Smaply.
Some tips for those looking to buy customer journey mapping tools.
6 steps to create a customer journey from scratch, including descriptions, emotions, engagement and more.
The Austrian IT investor Hermann Hauser supports More than Metrics on their way to go international.
Interview with Marc Stickdorn.
How customer journey maps help to capture the customer perspective and develop innovative offerings.