Many people working in CX are suffering from small budgets, for which reasons can be manifold: the challenges of the global economic situation, or organizational prepositions.
Learn how to get through such a situation best and how journey mapping can help you!
Oftentimes the value of CX is not appreciated by management and does not get prioritized. Then budgets are allocated to other projects or departments.
Now, after the global pandemic has been the first major hit, these problems intensify even more.
Consequences from the last two years, inflation and instability take their toll. Budgets get cut in many organizations, as they are facing financially challenging times.
CX is critical for decision-making. If costs have to be cut, try to find the unit with the least impact on customers.
When cutting costs where CX is affected, you risk harming your existing customer base. This can result in a spiral of losing even more customers and then cutting more costs.
Learn how journey mapping can help you increase customer loyalty and retention with our free online course: The Basics of Experience Innovation.
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