Research & Insights

Insights that reach your roadmap

Connect customer quotes to the decisions that shape your priorities, instead of having them stuck in a report.

No credit card needed
Smaply Research Hub: themed customer insights grounding portfolio items
How it works

From raw interviews to prioritized decisions

No blank page, no lost insights, no research that stops at the report.

1
Upload research
Upload research and transcripts to start an investigation.
2
AI assisted synthesis
Quotes, sentiment, and themes, surfaced automatically.
3
Review and refine
Edit any insight, sentiment, or theme. Nothing is locked.
4
Prioritize in portfolio
Turn insights into prioritized pain points, opportunities, or solutions.
5
Connect to journeys
Priorities flow into the maps where your team makes decisions.
Capture

Bring your research in

Drop in raw audio, transcripts, reviews, surveys, and support tickets. Everything you heard, in one place and ready to work with.

  • Pull interview transcripts into a single investigation
  • Gather several sources together, not scattered across files
  • Start from your real research, never a blank page
Smaply Research Hub sources panel: customer interviews, NPS verbatims, support tickets and in-app feedback, all synced
Synthesize

Keep research in step with delivery

Synthesize fast enough to inform the current sprint, not the next.

  • Turn a stack of interviews into review-ready insights in one pass
  • Surface quotes, sentiment, and themes automatically
  • Stay in control of every insight the AI suggests
AI-suggested research themes in Smaply with review, approve and edit controls
Prioritize

Insights become priorities

Customer quotes now shape what your team builds.

  • Turn any insight into a prioritized pain point or opportunity
  • Keep the supporting quotes attached as evidence
  • Send it straight into the priorities that shape your journeys
A research theme grounding portfolio items in Smaply, with evidence counts and delivery status
Turn research into decisions, not documents
Connect with us for a 30-minute demo or try it free
Integrations

Plugs into the stack your team already works in

Pull research, feedback, support tickets, reviews and interview transcripts from the tools you already use.

Browse all integrations →
AI built in, not bolted on

AI accelerates the work. Your team decides what counts

Smaply AI speeds up synthesis without taking the decisions out of your hands.

AI ACCELERATES

Remove the slow, mechanical work with AI

Extracts quotes from your transcripts
Detects sentiment across your sources
Groups findings into themes
Suggests insights backed with evidence
+
YOUR TEAM DECIDES

Always in control of the judgment calls that matter

Edit any insight or create your own
Adjust the sentiment and selected quotes
Which verbatims are signal vs noise
Choose where it connects in your portfolio
The platform

Part of the bigger picture

Research Hub connects to the rest of Smaply, so insight doesn't stop at synthesis.

Portfolio and Prioritization

Focus on what matters

Prioritize the pain points and opportunities your research surfaces.
Learn more →
Journey Maps

See the whole journey

See insights in the context of the journeys they affect.
Learn more →
Smaply AI

AI copilot assistance

The same human-in-the-loop AI, across mapping and research.
Learn more →
Get started

Stop letting insights stall in a report

Bring your research into Smaply and turn it into decisions your team acts on.

No credit card required
Connects with

Where your research goes next

Research Hub doesn't end at the synthesis. Insights flow into the portfolio, ground the journey, and feed back into the AI as new data lands.