Design smoother travel customer journeys

Smaply helps travel companies optimize every touchpoint, from booking to post-trip follow-up.

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● Customer Journey Management Software

Improve traveler experience across the journey

Customer journey mapping helps travel brands reduce frustration, boost loyalty, and personalize service.

Streamline booking processes
Identify and fix delays or drop-off points in the digital booking journey.
Reduce traveler stress
Spot confusing or stressful steps in itineraries, check-ins, or transfers.
Tailor experiences to traveler type
Use personas to design journeys for business, leisure, or family trips.
Enhance post-trip engagement
Map follow-up communications and feedback loops to increase retention.

Trusted by the world’s
leading brands

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Ready to improve your travel experiences?

Use journey mapping to reduce friction and increase customer satisfaction. Try it free or talk to our team.

Tools for mapping travel experiences

Smaply supports travel teams in visualizing customer journeys across platforms and services.

● Visualise your customer journey

Map the full trip experience

From research to return, track how customers interact with your brand.

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● Visualise your customer journey

Use personas for different travelers

Design distinct journeys for business travelers, families, or solo tourists.

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● Visualise your customer journey

Spot service gaps

Identify moments where travelers feel unsupported or uninformed.

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● Visualise your customer journey

Enable team collaboration

Bring together marketing, booking, and support teams with shared maps.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better travel journeys

From booking to return, deliver smooth travel experiences. Start now or book a demo.
● From our Blog
June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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