Redesign every step of the banking experience

Smaply helps banks understand and improve customer journeys, from onboarding to support.

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● Customer Journey Management Software

Make banking experiences simple and human

Customer journey mapping helps banks improve trust, reduce churn, and modernize service delivery.

Optimize digital onboarding

Map account opening journeys to remove friction and boost conversion.

Improve service accessibility

Spot where customers struggle with language, access, or understanding.

Uncover dropout points

Identify where customers abandon product applications or service interactions.

Align CX and compliance

Bridge regulatory and experience goals with journey insights across channels.

Trusted by the world’s
leading brands

Ready to transform your banking journeys?

Smaply helps your team design experiences that are efficient, compliant, and customer-centered. Start now or talk to us.

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Tools for mapping banking customer journeys

Banking teams use Smaply to modernize processes and align departments around the customer journey.

● Visualise your customer journey

Visualize onboarding and support paths

Understand key friction points across account setup and issue resolution.

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● Visualise your customer journey

Link metrics to journey stages

Add NPS, CSAT or abandonment rates directly onto maps for impact visibility.

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● Visualise your customer journey

Manage journey versions

Compare journeys by product or channel to track improvement over time.

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● Visualise your customer journey

Collaborate across silos

Unify marketing, product, and compliance teams around shared journey insights.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better banking experiences

Start mapping customer journeys that reduce churn and boost loyalty. Try it free or speak with our experts.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Redesign every step of the banking experience

Make banking experiences simple and human

Trusted by the world’s
leading brands

Ready to transform your banking journeys?

Tools for mapping banking customer journeys

Visualize onboarding and support paths

Link metrics to journey stages

Manage journey versions

Collaborate across silos

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better banking experiences

Visualizing non-linear experiences on a journey map (branching)

Redesign every step of the banking experience

Make banking experiences simple and human

Trusted by the world’s leading brands

Ready to transform your banking journeys?

Tools for mapping banking customer journeys

Visualize onboarding and support paths

Link metrics to journey stages

Manage journey versions

Collaborate across silos

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better banking experiences

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands