Knowledge
Service Design
Conducting user-centred design solutions in the real world
Journey Maps
Mapping out experiences in a sequential visualization
Personas
Creating user sereotypes to develop real empathy with
Stakeholder Maps
Visualizing relationships and value exchange in ecosystems
Experience Research
Laying the fundamentals for robust innovation and design work
Practitioners’ insights
Cheat Sheets
Kick-start your project work with these handy step-by-step guides
Ask Marc
Answers from Marc Stickdorn, tought leader in the industry
Case Studies
Real-life stories of how Smaply customers improved their process
Journey Mapping in …
See how specific industries benefit from journey mapping
Hands-on
About Smaply
content for experience innovators
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