Knowledge

Service Design

Conducting user-centred design solutions in the real world

Journey Maps

Mapping out experiences in a sequential visualization

Personas

Creating user archetypes to develop real empathy with

Stakeholder Maps

Visualizing relationships and value exchange in ecosystems

Experience Research

Laying the fundamentals for robust innovation and design work

Practitioners’ insights

CX Industry Insights

See how specific industries benefit from journey mapping

Practitioner Interviews

CX experts share insights into their background and work

Case Studies

Real-life stories of how Smaply customers improved their process

Ask Marc

Answers from Marc Stickdorn, thought leader in the industry

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Embed and scale service design in your organization

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Learn the basics of experience innovation

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author

Writing for you

Marc Stickdorn

Marc is our co-founder and editor and co-author of the books This is Service Design Thinking and This is Service Design Doing. ► Check out his articles

Selected Articles

May 11, 2022

Ask Marc – about managing CX across online and offline channels

December 16, 2021

Ask Marc – becoming a human-centered organization

September 17, 2021

Ask Marc – about presenting journey maps

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