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Podcast: Tools and ways on how to implement service design in large organizations
In this podcast, our co-founder and CEO Marc Stickdorn shares his experience on how to successfully bring service design to large organizations.
This video, showing Marc Stickdorn talking at the Service Design Global conference, is about the importance of journey maps, why Adobe Illustrator and Photoshop are not helpful in this change process and how to increase a company’s customer centricity.
Marc is co-founder and CEO of Smaply, as well as co-author of the award-winning books 'This is Service Design Thinking' and 'This is Service Design Doing'. He gives talks and workshops on service design and innovation all over the world, teaches at various business and design schools.
