plotted journey map hanging on a brick wall

Facilitating journey mapping workshops

December 6, 2018

A facilitator can help make workshops more efficient and enjoyable. This is a slide deck on facilitating journey mapping workshops.

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The slides cover the basics of facilitation as well as how to facilitate the development of personas and journey maps.

It’s about the Why of facilitation and key concepts, and also goes through the most important topics to cover in a journey mapping workshop.

Finally, it includes exercises you can take or use during your own workshops.

Workshop RoX2017 Customer Journey Mapping from USECON

This is the slide deck’s agenda:

01 Facilitating
02 Basics
03 Personas
04 Journey maps

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Author

Marc Stickdorn

Marc is co-founder of More than Metrics, and editor and co-author of the award-winning books This is Service Design Thinking and This is Service Design Doing. He regularly gives talks and workshops on service design and innovation, and teaches at various business and design schools.