Personas

Create empathy with your customer.

Personas

Know your customer

Understand your customer’s needs and expectations and create better experiences that they find exciting. Use a drag and drop editor to customize your persona template.

An illustrative portrait of a woman, pinned to the section divider, indicating empathy for personas
Image of a software view in which users can freely arrange persona-describing elements, such as name, gender, portrait, description, quote, occupation, moodboard, ...

FLEXIBLE DRAG & DROP EDITOR

Use different types of fields for your persona, such as quotes, numbers, and descriptions.

Mood image view from the software, with example images: woman holding a book, dog on a lawn, hands on a computer, mountain view

Create mood boards

Upload images to create empathy with your persona.

RICH TEXT EDITOR

Add lists, highlight the most important facts, or link resources to your persona.

Example of Smaply’s rich text editor with formatting options such as Bold, Italics, Headlines, Lists, Sizes, Color, Links
Personas

Understand your customers’ needs

Get a clear picture of what type of users you are facing, what their characteristics and their needs are.

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Customize

Focus on the details relevant to your use case and use different text fields and layouts.

Icon of multi-direction arrows, to indicate drag&drop

Drag & Drop

Use an easy drag and drop editor to adapt the template to your preferences.

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Pictures

Add pictures to your persona to create empathy and increase the understanding of their context.

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Export

Create high-quality PDF and PowerPoint exports to present your personas to your team.

Develop journey maps, personas, stakeholder maps
Create seamless customer experiences.
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