January 5, 2024
A guide to current-state vs. future-state journey maps
In today's rapidly evolving business landscape, understanding your customers' needs and expectations is crucial to staying competitive. One effective tool that helps businesses gain insights into their customers' experiences is journey mapping. By creating current-state and future-state journey maps, companies can visualize the customer's interactions, pain points, and opportunities for improvement.
This article will delve into the world of current-state vs. future-state journey maps, exploring their importance, differences, and how they can be leveraged to drive business success. So, fasten your seatbelts as we embark on this insightful journey!