Learning, insights, case studies, and tools for customer experience design

Traditional CX strategy is often reactive and siloed. CX teams wait for customers to identify and report their pain points before rushing to fix them. Customer support operates behind walls of anonymity, while product and marketing teams work on bulkily decentralized data to achieve goals. And you know what that leads to? Recurring product issues, dissatisfied customers, bearish revenue from a spiking churn rate, and missed opportunities to strengthen loyalty.