Smaply is the journey mapping software for you to centralize and coordinate customer experience insights.
Design. Manage. Innovate.
Your hub of journey maps, personas, and system maps.
Discover customer pain points and business opportunities along the customer journey.
Understand your customers' needs and expectations to increase customer satisfaction.
Learn what stakeholders influence your service, uncover gaps, overlaps, and use potential synergies.
Creating a customer journey map makes interactions visible and facilitates a common understanding between all team members.
With Smaply you can visualize your customer's experience on a journey map and take your customer's perspective to understand needs, pain points and feelings.
Manage your customer experience activities with Smaply:
Create a journey map repository, connect your journey maps in hierarchies and assign responsible team members.
Creating customer personas helps you to get a clear picture of your customers and put them at the center of your actions. What are their main characteristics? What conclusions can be drawn from that information regarding their customer behavior?
With Smaply you can make use of your insights and visualize needs, expectations, wishes and other details with persona templates. Highlight all characteristics that are relevant to understand a certain group of people.
A stakeholder map is a visual representation of internal and external stakeholders involved in the customer experience, e.g. employees, clients, suppliers, ... They use different devices and platforms, and communicate with diverse departments through different channels.
With Smaply you can get a better understanding of who is involved, reveal existing formal and informal relationships between stakeholders and identify frictions between them. Use our stakeholder mapping tool to find new business opportunities.
Use Smaply as a visual management tool that helps your team focus on your customers and connects the silos of your organizations.
Visualize hierarchies of touchpoints, clarify responsibilities, create a data hub, and manage processes integrated with project management tools like Jira.
Visualize all CX projects and initiatives in one place and uncover overlaps and synergies.
Co-creative workshops work great on physical or digital whiteboards. Smaply never planned to replace this way of working. However, at some point you want to standardize your results to make them easy to grasp to everyone, including people who did not participate in the workshop.
With Smaply Capture you can import and standardized your workshop journey maps – does not matter if they've been created with real sticky notes, Miro, Mural, Lucidspark, or Excel.
Keep all your journey maps, personas and stakeholder maps in one place, creating a real hub of insights.
Make your insights accessible to your team and let them follow the progress and participate.
Let your team or other stakeholders share feedback and enrich your project with their experience.
Export to PDF, PowerPoint, PNG, and Excel to tailor your presentation according to your audience.
Standardize your maps through templates so they can be used and understood across teams.
You can always rely on our super-secure data centers and IT architecture.
Benefit from enterprise features: SSO, SLA, procurement, dedicated data centers, and more …
“Smaply is one of the best platforms in the market to create service maps or customer journeys using an already developed framework steeped in best practices.
Personas and stakeholder maps integrations give any team an edge when it comes to practicing CX.”
“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies.
Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”