A new era of
journey management

An all-new tool for customer journey mapping & management. Collaborate in real-time, create customer journey maps that look delightful, and manage your journey maps from one central tool.
Coming soon!

Don’t want to wait? Sign up for Smaply's Classic tool now.

Trusted by the world’s
leading brands

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Smaply commits to the highest data protection and privacy standards.

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GDPR compliant
ISO certified
SOC report
Navigate journey maps of all sizes quickly
We don’t need another whiteboard for extreme flexibility, nor another tool for extreme structure. We need the sweet spot in between: guided flexibility.

Create professional journey maps the
way you want

Customize your customer journey maps with a simple drag-and-drop editor. Visualize different kinds of data that are needed for your business strategy.

Collaborate with
your team,
online & offline

Create your journey maps online and in real time, conduct customer journey workshops or work asynchronously – Smaply is stable even when your internet connection is flickering.

Link customer journey maps and create structured hierarchies

Make existing customer experience insights easily accessible and start every project based on what you already have. Make it your customer journey management tool and finally have a real CX platform.

Understand both customer experience and backstage processes

Visualize the customers' emotional journey alongside service blueprints and uncover flaws that have negative impact on the customer experience.

A tool made from experience,
for experience management

Smaply has been built to meet the real
needs of customer-centric work.

Collaborate in real time
Work online and offline
without loss of data
Work fast on a delightful
Link customer journey maps
Custom hosting
Create a structured journey
map repository
Create service blueprints
GDPR compliant
High data security
Customizable journey maps
Screenshot from Smaply showing an example journey map with storyboard, cards, emotional journey, channels. The image also shows the new edit panel, including pointer, hand, card, and line tool.
Logo of This is human-centered design, a community brand founded by Gerry Scullion

“Having Smaply as a partner in my journey was so valuable to my practice as a service designer. It really relieved me of so much cognitive overhead as I knew where the high-fidelity doing was going to live. Also, compared to other tools, it does all the important things better and remains consistent. An awesome tool for UX, Product Managers and Service Designers.”

Portrait of Gerry Scullion, founder of Humana and This is HCD
Gerry Scullion
Designer, Educator & Podcaster
Founder of The Human Centered Design Network
Logo of PricewaterhouseCoopers

“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies. Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”

Portrait of Fernando Yepez of PricewaterhouseCoopers
Fernando Yepez
Director of Global Delivery Model
at PwC

Create flawless
customer journeys.

No credit card, no spam, no problems – just early access when the tool is ready.

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Get our most empowering knowledge alongside the tool! Inspiring customer experience case studies, practitioner insights, tutorials, and much more.

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