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www.smaply.com/blog/ask-marc-personas
Ask Marc – about personas

Ask Marc – about personas. February 14, 2020. In this session we talk about how personas differ from market segments and other constructs, how to create and update them, and how to successfully embed them in organizations. This series was initiated as a

www.smaply.com/blog/ask-marc-employee-experience
Ask Marc – about employee experience

Ask Marc – about employee experience. August 20, 2019. In this session we talk about employee experience: how to research employee experience, how to build trust and how to start with employee journey management. This series was initiated as a place for

www.smaply.com/blog/ask-marc-experience-research
Ask Marc – about experience research

Ask Marc – about experience research. May 5, 2020. In this session we give an introduction on how to do experience research. We talk about the differences of qualitative and quantitative research and why both of them are interdependent and crucial for an

www.smaply.com/blog/ask-marc-personas-on-journey-maps
Ask Marc – about personas on journey maps

Ask Marc – about personas on journey maps. March 20, 2020. In this session we talked about how to use multiple personas on one journey map to compare their experience. Also we included stakeholder groups into the discussion and learn how backstage

www.smaply.com/blog/ask-marc-journey-map-repositories
Ask Marc – about journey map repositories

Ask Marc – about journey map repositories. July 10, 2020. In this session we talked about hierarchies of journey maps, how they can complement each other, also between different departments and the challenges of implementing such a method in organizations

www.smaply.com/blog/ask-marc-journey-map-operations
Ask Marc – about journey map operations

Ask Marc – about journey map operations. December 20, 2019. In this session we talk about journey map operations, a customer-centric management tool for agile organizations and answers user questions on how to embrace this approach in an organization

www.smaply.com/blog/ask-marc-stakeholder-maps
Upcoming: Ask Marc about stakeholder maps

Upcoming: Ask Marc about stakeholder maps. August 18, 2020. In the upcoming session, we'll talk about the what and why of stakeholder maps, how to create and analyze them, and other types of system maps (value network maps and ecosystem maps). Also you'll

www.smaply.com/blog/sdgc19-webinar
Ask Marc – about insights from the Service Design Global Conference 2019

Ask Marc – about insights from the Service Design Global Conference 2019. November 7, 2019. This episode is about the Service Design Global Conference 2019, news from the service design field and learnings and insights from recent developments. This

www.smaply.com/blog/podcast-service-design-thinking
Podcast: Service Design Thinking [GERMAN]

Podcast: Service Design Thinking [GERMAN]. March 15, 2016. Today we’ve got an interesting podcast for you, made by Marc in collaboration with IATV. Today we’ve got an interesting podcast for you, made by Marc in collaboration with IATV. It’s about Service

www.smaply.com/blog/podcast-service-design-large-organizations
Podcast: Tools and ways on how to implement service design in large organizations

Podcast: Tools and ways on how to implement service design in large organizations. March 6, 2019. In this podcast, our co-founder and CEO Marc Stickdorn shares his experience on how to successfully bring service design to large organizations. The podcast