Free online course

The basics of experience innovation

Innovate experiences using journey maps, personas, and stakeholder maps.

Important foundations

What you will learn in this course

In this course you get an overview on the most important methods and tools of experience innovation.
Icon of a Persona

Personas

Create empathy with your customers and understand their needs and expectations.

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Journey Maps

Discover pain points and moments of truth in their customer experience.

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Stakeholder maps

Learn what stakeholders influence your service and how they are connected.

The details

Course curriculum

01 Intro

02 Personas

03 Journey maps

04 Stakeholder maps

05 That’s all, folks!

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Still wondering?

What you will get

Read, watch, listen and benefit from hands-on recommendations for different types of learning preferences.

Video tutorials

Deep-dive sessions

Examples and practitioners' stories

Cheat sheets to put on your desk

Tipps for getting started