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Knowledge
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Service Design
Conducting user-centred design solutions in the real world
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Mapping out experiences in a sequential visualization
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Creating user archetypes to develop real empathy with
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Visualizing relationships and value exchange in ecosystems
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Laying the fundamentals for robust innovation and design work
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Learning and cheat cards

A sequence of steps of creating journey maps
September 29, 2020

Learning cards: creating and analyzing journey maps

Are you new to journey mapping or do you want to introduce the approach to a new group? These learning cards will come in handy!

Isabel Grillmayr
Isabel Grillmayr
Learning card deck
August 19, 2020

Learning cards: experience research

Every project, whether it focuses on the customer experience or employee experience, requires a bit of research or data to make informed decisions. These learning cards on experience research help you to dig into the topic.

Isabel Grillmayr
Isabel Grillmayr
person drawing onto a stakeholder map template hanging from a wall
October 24, 2018

Cheat sheet: stakeholder maps

Stakeholder maps help visualize ecosystems of stakeholders, see the interdependencies and find new business opportunities. Here’s how to create them.

Isabel Grillmayr
Isabel Grillmayr
a person creating a persona on a template pad
October 24, 2018

Cheat sheet: personas

A persona is a rich description of a fictional person who exemplifies a specific group of people. Personas make it easier to empathize with customers, employees, and other stakeholders. Here’s how to visualize them.

Isabel Grillmayr
Isabel Grillmayr
two people standing in front of a large journey map, with Smaply on a screen in the foreground
July 13, 2018

Cheat sheet: customer journey maps

Journey maps visualize the experience a user or customer has over time. Like a movie tells a story of an actor as a sequence of scenes, a journey map illustrates customer experiences as a sequence of steps. This cheat sheet summarizes the most important details of a journey map.

Katharina Rainer
Katharina Rainer
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