the blog for experience innovators

Learning and cheat cards

A sequence of steps of creating journey maps

September 29, 2020

Learning cards: creating and analyzing journey maps

Are you new to journey mapping or do you want to introduce the approach to a new group? These learning cards will come in handy!

Isabel Grillmayr

August 19, 2020

Learning cards: experience research

Every project, whether it focuses on the customer experience or employee experience, requires a bit of research or data to make informed decisions. Our learning cards on experience research help you to dig into the topic.

Isabel Grillmayr

person drawing onto a stakeholder map template hanging from a wall

October 24, 2018

Cheat sheet: stakeholder maps

Stakeholder maps help visualize ecosystems of stakeholders, see the interdependencies and find new business opportunities. Here’s how to create them.

Isabel Grillmayr

a person creating a persona on a template pad

October 24, 2018

Cheat sheet: personas

A persona is a rich description of a fictional person who exemplifies a specific group of people. Personas make it easier to empathize with customers, employees, and other stakeholders. Here’s how to visualize them.

Isabel Grillmayr

two people standing in front of a large journey map, with Smaply on a screen in the foreground

July 13, 2018

Cheat sheet: customer journey maps

Journey maps visualize the experience a user or customer has over time. Like a movie tells a story of an actor as a sequence of scenes, a journey map illustrates customer experiences as a sequence of steps. This cheat sheet summarizes the most important details of a journey map.

Katharina Rainer