Logo of Smaply Blog, Smaply in brand typography, blog in white bold letters on a red badge
Knowledge
Dropdown arrow downwards
Service Design
Conducting user-centred design solutions in the real world
Journey Maps
Mapping out experiences in a sequential visualization
Personas
Creating user archetypes to develop real empathy with
Stakeholder Maps
Visualizing relationships and value exchange in ecosystems
Experience Research
Laying the fundamentals for robust innovation and design work
Practitioners’ insights
Dropdown arrow downwards
CX Industry Insights
See how specific industries benefit from journey mapping
Practitioner Interviews
CX experts share insights into their background and work
Case Studies
Real-life stories of how Smaply customers improved their process
Ask Marc
Answers from Marc Stickdorn, thought leader in the industry
Toolbox
Dropdown arrow downwards
How-to Guides
Get guidance for specific challenges
Learning and Cheat Cards
Learn and use reminders to keep new knowledge in your mind
Tools and templates
Demo projects, workshop templates and more
White papers
Embed and scale service design in your organization
Online Courses
Learn the basics of experience innovation
Smaply app
Hamburger icon indicating navigationAn X indicating close navigation
the blog for experience innovators

Personas

images showing the experience at an airport
March 20, 2020

Ask Marc – about personas on journey maps

In this session we talked about how to use multiple personas on one journey map to compare their experience. Also we included stakeholder groups into the discussion and learn how backstage activities and service blueprints are connected to personas.

Marc Stickdorn
Marc Stickdorn
Person writing creating a persona
February 18, 2020

The basics of user personas

In this article we explain what user or customer personas are, why they are important and what you need to consider when creating them.

Antonia Cramer
Antonia Cramer
Marc Stickdorn smiling into the camera
February 14, 2020

Ask Marc – about personas

In this session we talk about how personas differ from market segments and other constructs, how to create and update them, and how to successfully embed them in organizations.

Marc Stickdorn
Marc Stickdorn
The Smaply Logo in greyscale
CX innovation tips & insights, right into your inbox!

Sign up for the Smaply newsletter and get inspiring news about CX management, industry insights, learning resources and much more.

Thank you! Please check your inbox. :)
Oops! Something went wrong while submitting the form.
The LinkedIn logo, the letters IN on a squareThe LinkedIn logo, the letters IN on a square
Smaply Reviews
Smaply App
Home: Smaply ClassicPricingEnterprise solutionsSecurity & privacyRoadmap and release notesView demoContact salesSmaply 3.0
Sign up for free
Support and Learning
HelpdeskBlogCX online course (free)Enterprise trainingContact support
Company
About usVision & missionInvest in SmaplySocial responsibilityCareersPress & downloads
2022 — Smaply by More than Metrics
Manage cookies
Terms & Conditions
Contact us at mail@smaply.com
Imprint