In this session we talked about how to use multiple personas on one journey map to compare their experience. Also we included stakeholder groups into the discussion and learn how backstage activities and service blueprints are connected to personas.
In this article we explain what user or customer personas are, why they are important and what you need to consider when creating them.
In this session we talk about how personas differ from market segments and other constructs, how to create and update them, and how to successfully embed them in organizations.
