The Design & Research Blog

Personas

Person writing on a persona template, creating a persona
February 18, 2020

The basics of user personas

In this article we explain what user or customer personas are, why they are important and what you need to consider when creating them. We also provide you with a persona template so that you can get started right away.

Antonia Cramer
Antonia Cramer
Marc Stickdorn smiling into the camera
February 14, 2020

Ask Marc – about personas

In this session we talk about how personas differ from market segments and other constructs, how to create and update them, and how to successfully embed them in organizations.

Marc Stickdorn
Marc Stickdorn
a person creating a persona on a template pad
October 24, 2018

Cheat sheet: personas

A persona is a rich description of a fictional person who exemplifies a specific group of people. Personas make it easier to empathize with customers, employees, and other stakeholders. Here’s how to visualize them.

Isabel Grillmayr
Isabel Grillmayr
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