Knowledge

Journey Mapping

Mapping out experiences in a sequential visualization

Journey Management

Building a customer-centric management system

Service Design

Conducting user-centred design solutions in the real world

Stakeholder Mapping

Visualizing relationships and value exchange in ecosystems

Experience Research

Laying the fundamentals for robust innovation and design work

Practitioners’ insights

CX Industry Insights

See how specific industries benefit from journey mapping

Practitioner Interviews

CX experts share insights into their background and work

Case Studies

Real-life stories of how Smaply customers improved their process

Ask Marc

Answers from Marc Stickdorn, thought leader in the industry

Toolbox

How-to Guides

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Tools and templates

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White papers

Embed and scale service design in your organization

Online Course

Learn the basics of experience innovation

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author

Writing for you

Birgit Bosio

Birgit has worked in the field of service design in the tourism sector for over 15 years. ► Check out her articles

Selected Articles

July 9, 2016

E-book: Case studies of applied research projects on mobile ethnography for tourism destinations

June 1, 2018

9 tips how to invite your customers to participate in a CX research study

February 18, 2016

Case study: researching experiences in tourism

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