Knowledge
Service Design
Conducting user-centred design solutions in the real world
Journey Maps
Mapping out experiences in a sequential visualization
Personas
Creating user archetypes to develop real empathy with
Stakeholder Maps
Visualizing relationships and value exchange in ecosystems
Experience Research
Laying the fundamentals for robust innovation and design work
Practitioners’ insights
CX Industry Insights
See how specific industries benefit from journey mapping
Practitioner Interviews
CX experts share insights into their background and work
Case Studies
Real-life stories of how Smaply customers improved their process
Ask Marc
Answers from Marc Stickdorn, thought leader in the industry
Toolbox
How-to Guides
Get guidance for specific challenges
Learning and Cheat Cards
Learn and use reminders to keep new knowledge in your mind
Tools and templates
Demo projects, workshop templates and more
White papers
Embed and scale service design in your organization
Online Courses
Learn the basics of experience innovation
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author
Writing for you
Ruud Janssen
Ruud is a facilitator, designer, trainer and a strategic advisor ► Check out his articles
Selected Articles
July 17, 2019
How MPI (re)designed their flagship event
