Knowledge

Journey Mapping

Mapping out experiences in a sequential visualization

Journey Management

Building a customer-centric management system

Service Design

Conducting user-centred design solutions in the real world

Stakeholder Mapping

Visualizing relationships and value exchange in ecosystems

Experience Research

Laying the fundamentals for robust innovation and design work

Practitioners’ insights

CX Industry Insights

See how specific industries benefit from journey mapping

Practitioner Interviews

CX experts share insights into their background and work

Case Studies

Real-life stories of how Smaply customers improved their process

Ask Marc

Answers from Marc Stickdorn, thought leader in the industry

Toolbox

How-to Guides

Get guidance for specific challenges

Tools and templates

Demo projects, workshop templates and more

White papers

Embed and scale service design in your organization

Online Course

Learn the basics of experience innovation

Smaply app

author

Writing for you

Paul Cook

Paul consults our customers when it comes to using journey mapping tools in their daily work. ► Check out his articles

Selected Articles

January 17, 2023

Planet-centered design: how service design can help combat global warming

June 28, 2023

Customer journey mapping in retail: increasing perceived safety and trust in a supermarket

CX innovation tips & insights, right into your inbox!

Sign up for the Smaply newsletter and get inspiring news about CX management, industry insights, learning resources and much more.

Thank you! Please check your inbox. :)

Oops! Something went wrong while submitting the form.

Smaply Reviews

Smaply App

Home: Smaply Classic Pricing Enterprise solutions Security & privacy Roadmap and release notes View demo Contact sales Smaply 3.0

Support and Learning

Helpdesk Blog CX online course (free)Enterprise training Contact support

Company

About us Vision & mission Invest in Smaply Social responsibility Careers Press & downloads

2022 — Smaply by More than Metrics

Manage cookies

Terms & Conditions

Imprint