December 27, 2023
The Customer Journey Framework: how to create your own [plus infographic]
The customer journey represents the various experiences a customer has with a product or service, from discovery to post-purchase. Understanding and optimizing this journey is crucial for enhancing customer satisfaction and loyalty. While a journey map provides a visual representation of these touchpoints, a comprehensive journey framework is essential for effective action and improvement. This framework serves as a strategic guide, enabling businesses to analyze, adapt, and innovate across the entire customer experience, ultimately leading to more meaningful and successful interactions. In this article we present a guide on how you create a customer journey guide for your own company.