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The future of Smaply has arrived, make the switch today!

Smaply Classic is retiring but the future has never looked brighter! From new AI capabilities to a modern easy to use interface with 20+ integrations, there is so much to love about the new and improved Smaply.

● Classice to Smaply 3 Migration Overview

How to migrate to Smaply 3

We're here to ensure you have a smooth transition to the new Smaply. Below is a quick outline of how to migrate your Smaply Classic content to Smaply 3.

1
Clean up your Classic content
It's a great time to do a spring clean of your Classic maps, personas and content. Not only will this make the migration faster but ensures you start with only relevant data in the new Smaply.
2
Create an account in Smaply 3
If you haven't yet created an account, you can start free.
Reach out to us at sales@smaply.com and we'll upgrade your new account based on your Classic subscription.
3
Book a migration consultation
Book a 15-minute migration consultation with our team. We'll talk you through the migration process, ensure your new account is setup correctly and make sure you have everything you need.
4
Migrate your content to Smaply 3
Follow our step-by-step migration guide to quickly move content from Classic to Smaply 3.
If you get stuck, you can always reach out to us at support@smaply.com.

● Classice to Smaply 3 Migration Overview

How to migrate to Smaply 3

We're here to ensure you have a smooth transition to the new Smaply. Below is a quick outline of how to migrate your Smaply Classic content to Smaply 3.

1
Clean up your Classic content
It's a great time to do a spring clean of your Classic maps, personas and content. Not only will this make the migration faster but ensures you start with only relevant data in the new Smaply.
2
Create an account in Smaply 3
If you haven't yet created an account, you can start free.
Reach out to us at sales@smaply.com and we'll upgrade your new account based on your Classic subscription.
3
Book a migration consultation
Book a 15-minute migration consultation with our team. We'll talk you through the migration process, ensure your new account is setup correctly and make sure you have everything you need.
4
Migrate your content to Smaply 3
Follow our step-by-step migration guide to quickly move content from Classic to Smaply 3.
If you get stuck, you can always reach out to us at support@smaply.com.

Why you'll love the new Smaply

20+ Integrations

Seamless integrations and embeds to bring your data exactly where you need it
Learn more

Fast & easy-to-use

Modern UI, bulk actions and a flexible drag-and-drop interface
Learn more

Artificial intelligence

Create maps in minutes and analyse insights using Smaply AI
Learn more

Live metrics

Integrate analytics tools to bring live data into maps
Learn more

Data relationships

Link pain points, opportunities and solutions to easily see relationshipswithin and across maps.
Learn more

Prioritization matrix

Visualize and prioritize insights to drive focused action
Learn more

Track execution

Turn mapped ideas into trackable tasks with Jira, Asana, Linear & more
Learn more

Beautiful personas

Create beautiful personas in minutes and use them to filter your maps
Learn more

Trusted by the world’s
leading brands

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● FAQ

Frequently Asked Questions

Answers to commonly asked questions
● Feature

Journey Map Editor

Build your journey maps with Smaply's intuitive drag-and-drop tool. Visualize and integrate various data types to enhance your business CX strategy.

Work together to create customer journey maps in real-time or asynchronously. Smaply remains stable, even with a poor internet connection, ensuring effective co-creative workshops and collaboration.

Illustration of Smaply Journey Map Editor, showing images as storyboard, emotional graph, and touchpoint channels
Illustration of how journey maps are connected in Smaply, showing three journey thumbnails
● Feature

Journey Management

Journey management goes beyond mapping. With Smaply you can interlink journey maps, build comprehensive journey hierarchies and networks, and track the performance of each map.

This holistic approach enables you to see the bigger picture and make data-driven decisions, ensuring a consistent customer experience across all touchpoints.

Collaboration on journey maps is the key to great experiences. Invite your team, customers, or users to co-create journey maps!

● Feature

Persona Builder

Transform customer insights into actionable personas to gain a holistic view of your customers’ needs, and put them at the center of your actions.  

Create new personas from within your journey maps, then complete and refine them in the Persona Builder. Link one or multiple personas directly to your journey maps and filter them for a more tailored view.

Illustration of Smaply Persona Editor, showing a young man in office context, overlayed by icon cards, indicating persona properties
Easily create customer journey maps and service blueprints with a drag-and-drop editor
Navigate user journey maps of all sizes easily

Smaply makes it easy to visualize hierarchies of maps, clarify responsibilities, create a data hub, and manage processes. Connect the silos of your organization.

Logo of This is human-centered design, a community brand founded by Gerry Scullion

“Having Smaply as a partner in my journey was so valuable to my practice as a service designer. It really relieved me of so much cognitive overhead as I knew where the high-fidelity doing was going to live. Also, compared to other tools, it does all the important things better and remains consistent. An awesome tool for UX, Product Managers and Service Designers.”

Portrait of Gerry Scullion, founder of Humana and This is HCD
Gerry Scullion
Designer, Educator & Podcaster
Founder of The Human Centered Design Network
Logo of PricewaterhouseCoopers

“Smaply acts like a platform that is intuitive and super easy to use. This greatly facilitates cross-team collaboration with internal teams and external agencies. Smaply’s outstanding customer service has been key to PwC’s adoption of CX practices and tools.”

Portrait of Fernando Yepez of PricewaterhouseCoopers
Fernando Yepez
Director of Global Delivery Model
at PwC

A tool made from experience,
for experience management

Smaply has been built to meet the real needs of customer-centric work. You asked for a customer journey management tool with user journey mapping capabilities – so here we go.

Collaborate in real time
Enterprise-ready
Work efficiently on a
delightful interface
Manage opportunities,
pain points & solutions
Coordinate and manage the customer journey
ISO 27001:2022
certified
Create a structured journey
map repository
Customizable journey maps & hierarchies
GDPR compliant
SSO login
Screenshot from Smaply showing an example journey map with storyboard, cards, emotional journey, channels. The image also shows the new edit panel, including pointer, hand, card, and line tool.

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