Visualize the customer journey with all its relevant details
and understand your customer’s experience.
Steps are the cornerstone of journey maps in Smaply: each step describes an experience of your customer. Attach different kinds of details to a step, such as images, texts, emotional values, files, or anything you need to to shed more light on your customers' experience.
Steps and stages
Clarify steps, describe situations and keep the overview by categorizing in stages.
Add detailed descriptions and highlight the most important facts of each step of the journey.
Include a storyboard to connect and empathize with the persona’s experience.
Ready-to-use free professional illustrations and thousands of icons through The Noun project.
Illustrate customer satisfaction with the emotional journey lane.
Discover moments of excitement and pain points.
Illustrate the importance of experiences and the engagement of the customer through the dramatic arc lane.
Visualize what online and offline channels influence the customer journey.
Add backstage processes to create a service blueprint and analyze which internal and external stakeholders interact with customers and what processes happen behind the scenes.
Upload files to support your journey map. Pictures, documents, tables, audio files and other file types help to add detailed information to each step and make your journey maps a hub for customer experience data.
Develop your journey maps, personas, stakeholder maps – 14 days free.