With the user journey mapping tool on Smaply, your entire team and usability testers can participate in the innovation process: they can follow the progress in real time, share feedback, and have discussions on each single moment of the user journey.
Collaborate with your team members on your journey map and share your knowledge and insights with each other.
Invite others to comment on your journey maps. Have online discussions with geographically dispersed teams.
Compare the experiences of multiple personas in one journey map. Learn how and why their experiences differs and optimize your service accordingly.
Share read-only versions of your maps and let others follow changes your journey map in real-time.
Rearrange all the elements of the map, such as steps and lanes, by dragging and dropping them into place.
Export maps and personas to high resolution PDF, PowerPoint, Excel and PNG files to print, present and analyze.
Establish a common customer-centric language across your organization with personas and journey maps.
Custom branding and subdomain for a consistent look & feel supports easier adoption across your organization.
Using the same cloud-based tool allows you to jump between different zoom levels of journey maps and identify which CX projects support or contradict each other.
Many studies show that improving customer experience has a positive impact on customer loyalty, churn, and revenue growth.
We can train your teams and help you as a sparring partner to scale customer-centricity in your organization.
Increase speed and accessibility of journey maps across your organization. Reuse data from previous CX projects and build on top of previous research.
In today's digital landscape, understanding and meeting user expectations has become paramount for businesses striving to stay competitive. Enter user journey mapping—a powerful method that empowers designers and product teams to visualize and optimize the user experience. In this article, we explore the relevance of user journey mapping, its invaluable insights, and provide a step-by-step guide on how to create an effective journey map that puts the user at the center of the design process. This article is not only relevant for software-as-a-service (SaaS) companies but also applicable to businesses across various industries seeking to deliver exceptional user experiences.
Effective customer journey management is vital for businesses to remain competitive and relevant in today's market. It helps to optimize every step of the customer journey and thus ensuring customer satisfaction, building brand loyalty, and driving revenue growth. In this article, you learn the basics of customer journey management: What is customer journey management? Why is it so important? What are the tasks and skills of a customer journey manager? And what are essential tools for customer journey management?