With the user journey mapping tool on Smaply, your entire team and usability testers can participate in the innovation process: they can follow the progress in real time, share feedback, and have discussions on each single moment of the user journey.
Collaborate with your team members on your journey map and share your knowledge and insights with each other.
Invite others to comment on your journey maps. Have online discussions with geographically dispersed teams.
Compare the experiences of multiple personas in one journey map. Learn how and why their experiences differs and optimize your service accordingly.
Share read-only versions of your maps and let others follow changes your journey map in real-time.
Rearrange all the elements of the map, such as steps and lanes, by dragging and dropping them into place.
Export maps and personas to high resolution PDF, PowerPoint, Excel and PNG files to print, present and analyze.
Establish a common customer-centric language across your organization with personas and journey maps.
Custom branding and subdomain for a consistent look & feel supports easier adoption across your organization.
Using the same cloud-based tool allows you to jump between different zoom levels of journey maps and identify which CX projects support or contradict each other.
Many studies show that improving customer experience has a positive impact on customer loyalty, churn, and revenue growth.
We can train your teams and help you as a sparring partner to scale customer-centricity in your organization.
Increase speed and accessibility of journey maps across your organization. Reuse data from previous CX projects and build on top of previous research.