Optimize every stage of your SaaS journey

Smaply helps SaaS teams improve user onboarding, engagement, and retention with customer journey mapping.

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● Customer Journey Management Software

Improve the entire SaaS customer lifecycle

Customer journey mapping helps SaaS companies reduce churn and align product, support, and growth teams.

Visualize onboarding flows
Spot friction points in activation and user education.
Boost product engagement
Map usage patterns to understand and improve feature adoption.
Reduce support bottlenecks
Identify where users get stuck and require help.
Segment journeys by user type
Use personas for free users, paying customers, and admins.

Trusted by the world’s
leading brands

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Ready to improve your SaaS experiences?

Use journey mapping to drive activation, retention, and growth. Start free or talk to us.

Tools for SaaS journey mapping

Smaply helps SaaS teams align across departments and build better user experiences.

● Visualise your customer journey

Map the full user journey

From signup to renewal, track user needs and barriers.

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● Visualise your customer journey

Link usage data to touchpoints

Overlay metrics like churn risk or activation rate.

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● Visualise your customer journey

Segment journeys by role

Design admin vs. end-user experiences.

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● Visualise your customer journey

Collaborate across functions

Align product, CS, and marketing around shared journeys.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better SaaS journeys

Visualize the full user experience and uncover growth opportunities. Start now or speak to our team.
● From our Blog
July 30, 2025

Unlocking growth: master pain point and opportunity management with journey maps

Understanding and optimizing your customers' interactions is no longer optional; it's a strategic imperative. Pain point and opportunity management with journey maps provides a powerful framework to visualize, analyze, and enhance every step of your customer's experience, ultimately driving satisfaction, loyalty, and business growth.

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