Optimize every stage of your SaaS journey

Smaply helps SaaS teams improve user onboarding, engagement, and retention with customer journey mapping.

Get started for free!

● Customer Journey Management Software

Improve the entire SaaS customer lifecycle

Customer journey mapping helps SaaS companies reduce churn and align product, support, and growth teams.

Visualize onboarding flows
Spot friction points in activation and user education.
Boost product engagement
Map usage patterns to understand and improve feature adoption.
Reduce support bottlenecks
Identify where users get stuck and require help.
Segment journeys by user type
Use personas for free users, paying customers, and admins.

Trusted by the world’s
leading brands

Hyatt Logo
KLM Logo
Masraf Al Raya Logo
Pluxee Logo
SOS children's village austria Logo
TCS Logo
Toyota Logo
UK Department for Education Logo
Velux Logo
Verisure Logo
WWF Logo
WWZ Logo

Ready to improve your SaaS experiences?

Use journey mapping to drive activation, retention, and growth. Start free or talk to us.

Tools for SaaS journey mapping

Smaply helps SaaS teams align across departments and build better user experiences.

● Visualise your customer journey

Map the full user journey

From signup to renewal, track user needs and barriers.

Learn more

● Visualise your customer journey

Link usage data to touchpoints

Overlay metrics like churn risk or activation rate.

Learn more

● Visualise your customer journey

Segment journeys by role

Design admin vs. end-user experiences.

Learn more

● Visualise your customer journey

Collaborate across functions

Align product, CS, and marketing around shared journeys.

Learn more

Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better SaaS journeys

Visualize the full user experience and uncover growth opportunities. Start now or speak to our team.
● From our Blog
June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

CX innovation tips and insights, right into your inbox!

Get our most empowering knowledge alongside the tool! Inspiring customer experience case studies, practitioner insights, tutorials, and much more.

I confirm that my email address is being processed by Webflow Inc. and could thus be stored on servers outside of my home country. I understand the potential consequences and I am able to make an informed decision when I actively send in my data.

Thank you! We’ll put you on the list and ask for confirmation. :)
We are sorry. Something went wrong while submitting the form. :(