Optimize every stage of your SaaS journey

Smaply helps SaaS teams improve user onboarding, engagement, and retention with customer journey mapping.

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● Customer Journey Management Software

Improve the entire SaaS customer lifecycle

Customer journey mapping helps SaaS companies reduce churn and align product, support, and growth teams.

Visualize onboarding flows

Spot friction points in activation and user education.

Boost product engagement

Map usage patterns to understand and improve feature adoption.

Reduce support bottlenecks

Identify where users get stuck and require help.

Segment journeys by user type

Use personas for free users, paying customers, and admins.

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leading brands

Ready to improve your SaaS experiences?

Use journey mapping to drive activation, retention, and growth. Start free or talk to us.

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Tools for SaaS journey mapping

Smaply helps SaaS teams align across departments and build better user experiences.

● Visualise your customer journey

Map the full user journey

From signup to renewal, track user needs and barriers.

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● Visualise your customer journey

Link usage data to touchpoints

Overlay metrics like churn risk or activation rate.

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● Visualise your customer journey

Segment journeys by role

Design admin vs. end-user experiences.

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● Visualise your customer journey

Collaborate across functions

Align product, CS, and marketing around shared journeys.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better SaaS journeys

Visualize the full user experience and uncover growth opportunities. Start now or speak to our team.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Optimize every stage of your SaaS journey

Improve the entire SaaS customer lifecycle

Trusted by the world’s
leading brands

Ready to improve your SaaS experiences?

Tools for SaaS journey mapping

Map the full user journey

Link usage data to touchpoints

Segment journeys by role

Collaborate across functions

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better SaaS journeys

Visualizing non-linear experiences on a journey map (branching)

Optimize every stage of your SaaS journey

Improve the entire SaaS customer lifecycle

Trusted by the world’s leading brands

Ready to improve your SaaS experiences?

Tools for SaaS journey mapping

Map the full user journey

Link usage data to touchpoints

Segment journeys by role

Collaborate across functions

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better SaaS journeys

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands