Enhance service and supporter journeys

Smaply helps not-for-profits improve the experience of every stakeholder through journey mapping.

→ Get started for free!

● Customer Journey Management Software

Design journeys that align with mission and impact

Customer journey mapping helps nonprofits uncover friction and improve engagement across services and support.

Map supporter and stakeholder paths
Track how donors, volunteers, and partners engage with your organization.
Improve service access
Identify where communities face barriers or delays.
Visualize internal workflows
Understand how processes affect outcomes for those you serve.
Design with empathy
Use personas that reflect lived experience and access challenges.

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● Customer Journey Management Software

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Ready to strengthen your not-for-profit experience?

Use journey mapping to clarify, improve, and align your mission delivery. Start now or talk to our team.
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Tools for mapping nonprofit journeys

Smaply supports not-for-profit teams in designing inclusive and impactful stakeholder experiences.

● Visualise your customer journey

Visualize outreach and support services

Map communication, events, and program participation.

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● Visualise your customer journey

Overlay performance data

Link KPIs like participation rates, support requests, or satisfaction.

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● Visualise your customer journey

Use diverse personas

Capture experiences of clients, funders, or volunteers.

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● Visualise your customer journey

Align strategy and operations

Coordinate cross-functional efforts around impact goals.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.
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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better nonprofit journeys

Create experiences that build trust and demonstrate impact. Try Smaply today or book a call.
Start for freeTalk to us
● From our Blog
December 9, 2025

How to Achieve CX Maturity: 6 Essential Tips

Traditional CX strategy is often reactive and siloed. CX teams wait for customers to identify and report their pain points before rushing to fix them. Customer support operates behind walls of anonymity, while product and marketing teams work on bulkily decentralized data to achieve goals. And you know what that leads to? Recurring product issues, dissatisfied customers, bearish revenue from a spiking churn rate, and missed opportunities to strengthen loyalty.

→Learn More→All Articles

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