Improve operations and client experiences in manufacturing

Smaply helps manufacturing teams align processes and enhance service with customer journey mapping.

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● Customer Journey Management Software

Support both operational and customer-facing improvements

Customer journey mapping helps manufacturers identify inefficiencies and improve B2B client relationships.

Map production-to-delivery workflows

Visualize key steps from order intake to delivery and support.

Uncover process delays

Spot internal friction or slow handoffs that impact timelines.

Enhance post-sale service

Map installation, maintenance, or training journeys for industrial clients.

Design for different customer segments

Use personas for OEMs, distributors, or end clients.

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leading brands

Ready to improve your manufacturing experience?

Use journey mapping to streamline operations and improve customer outcomes. Start now or talk to us.

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Tools for mapping manufacturing journeys

Smaply supports manufacturers in improving internal alignment and external service delivery.

● Visualise your customer journey

Track full lifecycle touchpoints

Map planning, production, shipping, and post-sale support.

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● Visualise your customer journey

Align teams around shared insights

Bring operations, sales, and service into the same workflow.

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● Visualise your customer journey

Use metrics to inform action

Add cycle times, NPS, or issue frequency to journey maps.

Learn more

● Visualise your customer journey

Build customer-specific personas

Reflect distinct needs for strategic accounts or repeat buyers.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better manufacturing journeys

Coordinate teams and deliver greater value. Start free or book a demo today.

Start for free Talk to us

● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Improve operations and client experiences in manufacturing

Support both operational and customer-facing improvements

Trusted by the world’s
leading brands

Ready to improve your manufacturing experience?

Tools for mapping manufacturing journeys

Track full lifecycle touchpoints

Align teams around shared insights

Use metrics to inform action

Build customer-specific personas

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better manufacturing journeys

Visualizing non-linear experiences on a journey map (branching)

Improve operations and client experiences in manufacturing

Support both operational and customer-facing improvements

Trusted by the world’s leading brands

Ready to improve your manufacturing experience?

Tools for mapping manufacturing journeys

Track full lifecycle touchpoints

Align teams around shared insights

Use metrics to inform action

Build customer-specific personas

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better manufacturing journeys

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands