Improve operations and client experiences in manufacturing

Smaply helps manufacturing teams align processes and enhance service with customer journey mapping.

Get started for free!

● Customer Journey Management Software

Support both operational and customer-facing improvements

Customer journey mapping helps manufacturers identify inefficiencies and improve B2B client relationships.

Map production-to-delivery workflows
Visualize key steps from order intake to delivery and support.
Uncover process delays
Spot internal friction or slow handoffs that impact timelines.
Enhance post-sale service
Map installation, maintenance, or training journeys for industrial clients.
Design for different customer segments
Use personas for OEMs, distributors, or end clients.

Trusted by the world’s
leading brands

Hyatt Logo
KLM Logo
Masraf Al Raya Logo
Pluxee Logo
SOS children's village austria Logo
TCS Logo
Toyota Logo
UK Department for Education Logo
Velux Logo
Verisure Logo
WWF Logo
WWZ Logo

Ready to improve your manufacturing experience?

Use journey mapping to streamline operations and improve customer outcomes. Start now or talk to us.

Tools for mapping manufacturing journeys

Smaply supports manufacturers in improving internal alignment and external service delivery.

● Visualise your customer journey

Track full lifecycle touchpoints

Map planning, production, shipping, and post-sale support.

Learn more

● Visualise your customer journey

Align teams around shared insights

Bring operations, sales, and service into the same workflow.

Learn more

● Visualise your customer journey

Use metrics to inform action

Add cycle times, NPS, or issue frequency to journey maps.

Learn more

● Visualise your customer journey

Build customer-specific personas

Reflect distinct needs for strategic accounts or repeat buyers.

Learn more

Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better manufacturing journeys

Coordinate teams and deliver greater value. Start free or book a demo today.
● From our Blog
June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

CX innovation tips and insights, right into your inbox!

Get our most empowering knowledge alongside the tool! Inspiring customer experience case studies, practitioner insights, tutorials, and much more.

I confirm that my email address is being processed by Webflow Inc. and could thus be stored on servers outside of my home country. I understand the potential consequences and I am able to make an informed decision when I actively send in my data.

Thank you! We’ll put you on the list and ask for confirmation. :)
We are sorry. Something went wrong while submitting the form. :(