Streamline every logistics touchpoint

Smaply helps logistics teams improve operations and customer experience through journey mapping.

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● Customer Journey Management Software

Improve delivery journeys and internal coordination

Customer journey mapping helps logistics providers identify delays, reduce friction, and enhance service visibility.

Map delivery and fulfillment paths
Track the journey from order to delivery, including updates and handoffs.
Uncover pain points in tracking
Spot gaps in communication, failed deliveries, and lack of visibility.
Improve partner coordination
Visualize the full chain of touchpoints across vendors, drivers, and customers.
Tailor experiences by customer type
Use personas to design for B2B clients, end consumers, or retail partners.

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leading brands

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Ready to optimize your logistics operations?

Use journey mapping to reduce delays and improve visibility. Try it free or talk to our team.

Tools for logistics journey mapping

Smaply helps logistics teams uncover insights and align departments for seamless service delivery.

● Visualise your customer journey

Visualize shipment journeys

Map logistics flows from dispatch to delivery confirmation.

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● Visualise your customer journey

Track internal and customer-facing touchpoints

Understand backend processes and customer experience in parallel.

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● Visualise your customer journey

Link journey maps to metrics

Overlay KPIs like delivery time, satisfaction, or resolution rates.

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● Visualise your customer journey

Enable cross-team collaboration

Coordinate operations, customer service, and logistics partners.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better logistics journeys

Map delivery touchpoints and streamline internal processes. Get started now or book a demo.
● From our Blog
July 15, 2025

Why journey mapping is evolving into journey management

Let’s face it: Journey mapping was the gateway drug. You ran a workshop, created a journey map with lots of colourful sticky notes, high-fived your team, and – in many cases – went back to business as usual. If you’re lucky, someone printed that map and stuck it to a wall. If you’re honest, nobody ever looked at it again.

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