Streamline every logistics touchpoint

Smaply helps logistics teams improve operations and customer experience through journey mapping.

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● Customer Journey Management Software

Improve delivery journeys and internal coordination

Customer journey mapping helps logistics providers identify delays, reduce friction, and enhance service visibility.

Map delivery and fulfillment paths

Track the journey from order to delivery, including updates and handoffs.

Uncover pain points in tracking

Spot gaps in communication, failed deliveries, and lack of visibility.

Improve partner coordination

Visualize the full chain of touchpoints across vendors, drivers, and customers.

Tailor experiences by customer type

Use personas to design for B2B clients, end consumers, or retail partners.

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leading brands

Ready to optimize your logistics operations?

Use journey mapping to reduce delays and improve visibility. Try it free or talk to our team.

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Tools for logistics journey mapping

Smaply helps logistics teams uncover insights and align departments for seamless service delivery.

● Visualise your customer journey

Visualize shipment journeys

Map logistics flows from dispatch to delivery confirmation.

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● Visualise your customer journey

Track internal and customer-facing touchpoints

Understand backend processes and customer experience in parallel.

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● Visualise your customer journey

Link journey maps to metrics

Overlay KPIs like delivery time, satisfaction, or resolution rates.

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● Visualise your customer journey

Enable cross-team collaboration

Coordinate operations, customer service, and logistics partners.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better logistics journeys

Map delivery touchpoints and streamline internal processes. Get started now or book a demo.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Streamline every logistics touchpoint

Improve delivery journeys and internal coordination

Trusted by the world’s
leading brands

Ready to optimize your logistics operations?

Tools for logistics journey mapping

Visualize shipment journeys

Track internal and customer-facing touchpoints

Link journey maps to metrics

Enable cross-team collaboration

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better logistics journeys

Visualizing non-linear experiences on a journey map (branching)

Streamline every logistics touchpoint

Improve delivery journeys and internal coordination

Trusted by the world’s leading brands

Ready to optimize your logistics operations?

Tools for logistics journey mapping

Visualize shipment journeys

Track internal and customer-facing touchpoints

Link journey maps to metrics

Enable cross-team collaboration

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better logistics journeys

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands