Enhance the student journey in higher education

Smaply helps universities improve experiences from recruitment through graduation using customer journey mapping.

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● Customer Journey Management Software

Support students with clearer, more connected experiences

Customer journey mapping helps education teams reduce drop-off and improve engagement across touchpoints.

Visualize the full student lifecycle

Track journeys from first inquiry to alumni engagement.

Spot service fragmentation

Identify where students receive inconsistent info or support.

Design for diverse student needs

Use personas to reflect local, international, or part-time learners.

Align departments and services

Coordinate marketing, academics, and student services.

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leading brands

Ready to improve student experiences?

Use Smaply to understand and enhance every phase of the student journey. Start free or talk to us.

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Tools for student journey mapping

Smaply helps higher education teams deliver joined-up, student-centered journeys.

● Visualise your customer journey

Map recruitment to graduation

Visualize how students experience each academic phase.

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● Visualise your customer journey

Track engagement by segment

Compare journeys by faculty, degree type, or cohort.

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● Visualise your customer journey

Create student personas

Design for undergrads, postgrads, and non-traditional learners.

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● Visualise your customer journey

Align faculty and support teams

Bring everyone into shared journey conversations.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better student journeys

Connect services and reduce barriers for students. Try Smaply or book a demo today.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Enhance the student journey in higher education

Support students with clearer, more connected experiences

Trusted by the world’s
leading brands

Ready to improve student experiences?

Tools for student journey mapping

Map recruitment to graduation

Track engagement by segment

Create student personas

Align faculty and support teams

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better student journeys

Visualizing non-linear experiences on a journey map (branching)

Enhance the student journey in higher education

Support students with clearer, more connected experiences

Trusted by the world’s leading brands

Ready to improve student experiences?

Tools for student journey mapping

Map recruitment to graduation

Track engagement by segment

Create student personas

Align faculty and support teams

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better student journeys

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands