May 26, 2026
CX in an Unstable World: Fix What's Broken, Protect What Builds Trust
Why customer experience is your most valuable and most underprotected investment right now.
Streamline the grocery shopping experience
Smaply helps retailers optimize in-store and online grocery journeys using customer journey mapping.
● Customer Journey Management Software
Understand and improve grocery journeys
Customer journey mapping helps teams deliver convenience, reduce wait times, and improve satisfaction.
Optimize store layouts
Identify pain points in navigation, signage, and checkout flows.
Improve online ordering
Map the digital journey to reduce friction and abandoned carts.
Reduce customer effort
Pinpoint inefficiencies in delivery, substitutions, or product finding.
Tailor experiences by persona
Create journey maps for families, seniors, or on-the-go shoppers.
Trusted by the world’s
leading brands
Ready to transform your grocery journeys?
Use journey mapping to boost efficiency and customer satisfaction. Start free or talk to our team.
Tools for mapping grocery shopping journeys
Smaply helps teams uncover friction points and optimize cross-channel grocery experiences.
● Visualise your customer journey
Map in-store and online journeys
Visualize how customers shop, order, and receive groceries.
Learn more● Visualise your customer journey
Identify operational gaps
Spot delays, substitutions, or checkout pain points.
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● Visualise your customer journey
Create shopper personas
Understand and design for different audience needs.
Learn more● Visualise your customer journey
Align departments
Coordinate marketing, logistics, and store ops around journey insights.
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Make your customer experience measurable
Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.
More features that make your life easier
● Map journeys with ease
Fast, flexible journey mapping
Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.
● Connect insights to action
Integrated insights
Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.
● Tailor journeys by persona
Persona management
Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.
● Monitor performance with data
Metrics & tracking
Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.
● Work together in real time
Real-time collaboration
Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.
● Organize and scale journeys
Structured portfolio view
Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.
Take the first step toward better grocery experiences
Make grocery shopping more convenient and consistent. Get started now or connect with us.
