Streamline the grocery shopping experience

Smaply helps retailers optimize in-store and online grocery journeys using customer journey mapping.

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● Customer Journey Management Software

Understand and improve grocery journeys

Customer journey mapping helps teams deliver convenience, reduce wait times, and improve satisfaction.

Optimize store layouts
Identify pain points in navigation, signage, and checkout flows.
Improve online ordering
Map the digital journey to reduce friction and abandoned carts.
Reduce customer effort
Pinpoint inefficiencies in delivery, substitutions, or product finding.
Tailor experiences by persona
Create journey maps for families, seniors, or on-the-go shoppers.

Trusted by the world’s
leading brands

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Ready to transform your grocery journeys?

Use journey mapping to boost efficiency and customer satisfaction. Start free or talk to our team.

Tools for mapping grocery shopping journeys

Smaply helps teams uncover friction points and optimize cross-channel grocery experiences.

● Visualise your customer journey

Map in-store and online journeys

Visualize how customers shop, order, and receive groceries.

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● Visualise your customer journey

Identify operational gaps

Spot delays, substitutions, or checkout pain points.

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● Visualise your customer journey

Create shopper personas

Understand and design for different audience needs.

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● Visualise your customer journey

Align departments

Coordinate marketing, logistics, and store ops around journey insights.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better grocery experiences

Make grocery shopping more convenient and consistent. Get started now or connect with us.
● From our Blog
July 15, 2025

Why journey mapping is evolving into journey management

Let’s face it: Journey mapping was the gateway drug. You ran a workshop, created a journey map with lots of colourful sticky notes, high-fived your team, and – in many cases – went back to business as usual. If you’re lucky, someone printed that map and stuck it to a wall. If you’re honest, nobody ever looked at it again.

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