Smaply helps government teams understand public needs and improve service delivery using customer journey mapping.
● Customer Journey Management Software
Customer journey mapping helps governments identify barriers and build more accessible, inclusive experiences.
Smaply helps public teams visualize journeys and improve delivery across diverse needs.
● Visualise your customer journey
Map how citizens access services via web, phone, or in-person.
Learn more● Visualise your customer journey
Attach satisfaction scores or case resolution metrics to stages.
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● Visualise your customer journey
Reflect lived experience and accessibility needs in journey work.
Learn more● Visualise your customer journey
Align internal stakeholders around citizen-centered goals.
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● Map journeys with ease
Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.
● Connect insights to action
Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.
● Tailor journeys by persona
Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.
● Monitor performance with data
Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.
● Work together in real time
Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.
● Organize and scale journeys
Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.
