Deliver seamless fashion shopping experiences

Smaply helps fashion brands understand customer touchpoints and optimize shopping journeys online and in-store.

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● Customer Journey Management Software

Transform fashion journeys with insight

Customer journey mapping helps fashion brands improve engagement, reduce churn, and drive brand loyalty.

Align online and in-store journeys

Visualize touchpoints across channels to deliver a consistent brand experience.

Improve product discovery

Identify pain points in browsing and filtering that impact conversion.

Refine returns and exchanges

Map post-purchase experiences to reduce friction and boost retention.

Segment journeys by shopper type

Use personas to design tailored journeys for trend-seekers, loyalists, or first-timers.

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leading brands

Ready to transform your fashion brand?

Map your customer journeys to personalize experiences and increase conversions. Start free or talk to us.

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Tools for mapping fashion retail journeys

Fashion teams use Smaply to streamline omnichannel journeys and personalize customer experiences.

● Visualise your customer journey

Visualize omnichannel touchpoints

Track how customers move between web, app, and store experiences.

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● Visualise your customer journey

Use personas to segment journeys

Tailor content, styling, and service to different audience needs.

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● Visualise your customer journey

Spot drop-off in the purchase path

Analyze decision points that lead to cart abandonment or exit.

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● Visualise your customer journey

Collaborate across teams

Coordinate marketing, design, and customer care efforts around journey insights.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better fashion journeys

Improve every touchpoint, from product discovery to delivery. Get started today or talk to our team.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Deliver seamless fashion shopping experiences

Transform fashion journeys with insight

Trusted by the world’s
leading brands

Ready to transform your fashion brand?

Tools for mapping fashion retail journeys

Visualize omnichannel touchpoints

Use personas to segment journeys

Spot drop-off in the purchase path

Collaborate across teams

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better fashion journeys

Visualizing non-linear experiences on a journey map (branching)

Deliver seamless fashion shopping experiences

Transform fashion journeys with insight

Trusted by the world’s leading brands

Ready to transform your fashion brand?

Tools for mapping fashion retail journeys

Visualize omnichannel touchpoints

Use personas to segment journeys

Spot drop-off in the purchase path

Collaborate across teams

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better fashion journeys

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands