Improve every stage of the employee journey

Smaply helps organizations map and optimize employee experiences from onboarding to offboarding.

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● Customer Journey Management Software

Support employees with clearer, more human journeys

Customer journey mapping helps HR and EX teams reduce friction, increase engagement, and improve retention.

Map end-to-end employee journeys

Understand the full experience from recruitment through growth and exit.

Align internal teams

Coordinate HR, IT, and management touchpoints to reduce confusion and delays.

Uncover pain points

Identify moments where expectations are unclear or support is lacking.

Design journeys for different roles

Use personas to tailor onboarding, development, and exit paths.

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leading brands

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Smaply helps you create smoother onboarding, growth, and exit experiences. Start free or talk to our team.

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Tools for employee journey mapping

Smaply helps HR and operations teams design consistent, empowering employee experiences.

● Visualise your customer journey

Visualize onboarding paths

Improve clarity and reduce delays for new hires across departments.

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● Visualise your customer journey

Track engagement stages

Map development, promotion, and training journeys.

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● Visualise your customer journey

Create personas for different roles

Design tailored experiences for field, remote, or leadership staff.

Learn more

● Visualise your customer journey

Coordinate across departments

Align internal teams around a consistent employee experience.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better employee experiences

Reduce internal friction and increase retention with journey mapping. Try it now or book a call.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Improve every stage of the employee journey

Support employees with clearer, more human journeys

Trusted by the world’s
leading brands

Ready to improve your employee journeys?

Tools for employee journey mapping

Visualize onboarding paths

Track engagement stages

Create personas for different roles

Coordinate across departments

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better employee experiences

Visualizing non-linear experiences on a journey map (branching)

Improve every stage of the employee journey

Support employees with clearer, more human journeys

Trusted by the world’s leading brands

Ready to improve your employee journeys?

Tools for employee journey mapping

Visualize onboarding paths

Track engagement stages

Create personas for different roles

Coordinate across departments

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better employee experiences

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands