Optimize every step of the ecommerce journey

Smaply helps ecommerce teams reduce friction and increase conversion with customer journey mapping.

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● Customer Journey Management Software

Turn clicks into lasting relationships

Customer journey mapping improves onboarding, checkout, and post-sale support.

Boost conversion rates

Identify where users drop off in browsing or checkout flows.

Improve mobile experiences

Spot usability issues and optimize journeys across devices.

Refine fulfillment and delivery

Map shipping, returns, and support to reduce friction.

Design for customer segments

Use personas to tailor journeys for new vs returning buyers.

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leading brands

Ready to improve your ecommerce experience?

Map your customer journeys to drive growth and reduce churn. Try it free or speak to our team.

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Tools for ecommerce journey mapping

Smaply helps ecommerce teams align on customer needs and improve end-to-end experiences.

● Visualise your customer journey

Visualize digital user flows

Map key steps from landing page to post-purchase support.

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● Visualise your customer journey

Track data-driven pain points

Add drop-off rates or NPS directly to your journey map.

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● Visualise your customer journey

Create journey versions

Compare journeys by product category or acquisition channel.

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● Visualise your customer journey

Collaborate across teams

Align UX, marketing, and support teams around shared insights.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better ecommerce journeys

Understand every click, convert more visitors, and build loyalty. Get started today.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Optimize every step of the ecommerce journey

Turn clicks into lasting relationships

Trusted by the world’s
leading brands

Ready to improve your ecommerce experience?

Tools for ecommerce journey mapping

Visualize digital user flows

Track data-driven pain points

Create journey versions

Collaborate across teams

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better ecommerce journeys

Visualizing non-linear experiences on a journey map (branching)

Optimize every step of the ecommerce journey

Turn clicks into lasting relationships

Trusted by the world’s leading brands

Ready to improve your ecommerce experience?

Tools for ecommerce journey mapping

Visualize digital user flows

Track data-driven pain points

Create journey versions

Collaborate across teams

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better ecommerce journeys

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands