Improve donor and beneficiary experiences

Smaply helps charities design meaningful journeys for supporters, volunteers, and communities.

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● Customer Journey Management Software

Build deeper engagement with donors and communities

Customer journey mapping helps charities improve transparency, trust, and participation.

Visualize donor journeys

Track experiences from first contact to repeat giving and advocacy.

Understand volunteer pain points

Identify gaps in communication, onboarding, and support.

Improve service delivery

Map how communities access help and where barriers arise.

Tailor journeys by stakeholder type

Use personas for major donors, one-time givers, or service users.

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leading brands

Ready to improve your charity's impact?

Use journey mapping to better serve donors, volunteers, and communities. Try Smaply or talk to us.

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Tools for mapping charity journeys

Smaply supports nonprofit teams in improving outreach, onboarding, and service delivery.

● Visualise your customer journey

Map donor engagement stages

From awareness to impact reporting and long-term support.

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● Visualise your customer journey

Track volunteer onboarding

Visualize signup, training, and participation journeys.

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● Visualise your customer journey

Overlay metrics on journeys

Link donation frequency, event turnout, or satisfaction.

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● Visualise your customer journey

Align teams around shared journeys

Coordinate fundraising, programs, and comms teams.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

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More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better nonprofit journeys

Design meaningful experiences that increase trust and engagement. Start now or connect with our team.

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● From our Blog

June 17, 2025

Visualizing non-linear experiences on a journey map (branching)

Representing the multifaceted nature of user interactions is one of the most persistent challenges in journey mapping. While a journey map by definition illustrates one linear path of an experience, a group of real-world user journeys is rarely so straightforward, often presenting multiple ways to continue depending on user choices or external factors. Effectively visualizing these "branches" is crucial for gaining comprehensive insights and driving data-driven decisions.

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The Best Customer Journey Mapping Tools [Free & Paid]

Visualizing non-linear experiences on a journey map (branching)

Journey management for legal teams

Improve donor and beneficiary experiences

Build deeper engagement with donors and communities

Trusted by the world’s
leading brands

Ready to improve your charity's impact?

Tools for mapping charity journeys

Map donor engagement stages

Track volunteer onboarding

Overlay metrics on journeys

Align teams around shared journeys

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better nonprofit journeys

Visualizing non-linear experiences on a journey map (branching)

Improve donor and beneficiary experiences

Build deeper engagement with donors and communities

Trusted by the world’s leading brands

Ready to improve your charity's impact?

Tools for mapping charity journeys

Map donor engagement stages

Track volunteer onboarding

Overlay metrics on journeys

Align teams around shared journeys

Make your customer experience measurable

More features that make your life easier

Fast, flexible journey mapping

Integrated insights

Persona management

Metrics & tracking

Real-time collaboration

Structured portfolio view

Take the first step toward better nonprofit journeys

Visualizing non-linear experiences on a journey map (branching)

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Trusted by the world’s
leading brands