Improve donor and beneficiary experiences

Smaply helps charities design meaningful journeys for supporters, volunteers, and communities.

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● Customer Journey Management Software

Build deeper engagement with donors and communities

Customer journey mapping helps charities improve transparency, trust, and participation.

Visualize donor journeys
Track experiences from first contact to repeat giving and advocacy.
Understand volunteer pain points
Identify gaps in communication, onboarding, and support.
Improve service delivery
Map how communities access help and where barriers arise.
Tailor journeys by stakeholder type
Use personas for major donors, one-time givers, or service users.

Trusted by the world’s
leading brands

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KLM Logo
Masraf Al Raya Logo
Pluxee Logo
SOS children's village austria Logo
TCS Logo
Toyota Logo
UK Department for Education Logo
Velux Logo
Verisure Logo
WWF Logo
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Ready to improve your charity's impact?

Use journey mapping to better serve donors, volunteers, and communities. Try Smaply or talk to us.

Tools for mapping charity journeys

Smaply supports nonprofit teams in improving outreach, onboarding, and service delivery.

● Visualise your customer journey

Map donor engagement stages

From awareness to impact reporting and long-term support.

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● Visualise your customer journey

Track volunteer onboarding

Visualize signup, training, and participation journeys.

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● Visualise your customer journey

Overlay metrics on journeys

Link donation frequency, event turnout, or satisfaction.

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● Visualise your customer journey

Align teams around shared journeys

Coordinate fundraising, programs, and comms teams.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better nonprofit journeys

Design meaningful experiences that increase trust and engagement. Start now or connect with our team.
● From our Blog
July 15, 2025

Why journey mapping is evolving into journey management

Let’s face it: Journey mapping was the gateway drug. You ran a workshop, created a journey map with lots of colourful sticky notes, high-fived your team, and – in many cases – went back to business as usual. If you’re lucky, someone printed that map and stuck it to a wall. If you’re honest, nobody ever looked at it again.

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