Design better B2B customer experiences

Smaply helps B2B organizations align teams and streamline customer touchpoints with journey mapping.

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● Customer Journey Management Software

Simplify complex B2B journeys

Customer journey mapping helps B2B teams understand long sales cycles and multi-stakeholder paths.

Visualize lengthy buying cycles
Map journeys from awareness through onboarding and retention.
Align sales and service teams
Spot gaps in information sharing and project kickoff preparation.
Improve account management
Track where client needs are missed or overlooked across stages.
Segment by decision-maker role
Use personas to reflect influencers, buyers, and end-users.

Trusted by the world’s
leading brands

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Ready to improve your B2B journeys?

Smaply helps you align teams, reduce friction, and retain more customers. Start free or talk to us.

Tools for B2B journey mapping

Smaply helps B2B organizations improve processes and better serve complex customer needs.

● Visualise your customer journey

Map multi-stakeholder journeys

Capture how different personas interact with your offering.

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● Visualise your customer journey

Track onboarding and retention touchpoints

Spot key drop-off areas or support issues post-sale.

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● Visualise your customer journey

Visualize metrics on maps

Attach NPS, support volume, or usage data to journey stages.

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● Visualise your customer journey

Enable cross-team collaboration

Unify marketing, sales, and CS teams around shared journeys.

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Make your customer experience measurable

Track pain points, KPIs, and progress in one place to drive smarter, data-informed decisions.

More features that make your life easier

● Map journeys with ease

Fast, flexible journey mapping

Easily create detailed journey maps with stages, touchpoints, emotions, personas, channels, and more - no design skills needed.

● Connect insights to action

Integrated insights

Link pain points, opportunities, and solutions directly on maps. Add context with research data and visualize impact at a glance.

● Tailor journeys by persona

Persona management

Map experiences for different personas and roles. Compare journeys to understand unique needs, expectations, and challenges.

● Monitor performance with data

Metrics & tracking

Bring in data from tools like Google Analytics, Power BI, or Excel. Track KPIs and monitor journey health with visual indicators.

● Work together in real time

Real-time collaboration

Work together across teams with live editing, comments, tags, and filters. Keep everyone aligned and engaged, no matter where they are.

● Organize and scale journeys

Structured portfolio view

Manage multiple journeys, personas, and insights in one place. Navigate from high-level overviews to detailed steps with journey hierarchies.

Take the first step toward better B2B experiences

Visualize the full journey and strengthen your customer relationships. Try it now or get in touch.
● From our Blog
July 30, 2025

Unlocking growth: master pain point and opportunity management with journey maps

Understanding and optimizing your customers' interactions is no longer optional; it's a strategic imperative. Pain point and opportunity management with journey maps provides a powerful framework to visualize, analyze, and enhance every step of your customer's experience, ultimately driving satisfaction, loyalty, and business growth.

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